L-step's Ad Integration Feature Upgraded! "Meta Ads Integration Feature" Released!

Maneql Inc. (Headquarters: Sakai City, Osaka / Representative Director and President: Hiroshi Takubo) announced on March 31, 2026, the release of the "Meta Ads Integration Feature," an update to the ad integration capabilities of its LINE marketing tool "L-step."

About the Meta Ads Integration Feature The Meta Ads Integration Feature is a function that automatically links in-LINE user behavior of users who have added friends via Meta Ads (Facebook Ads, Instagram Ads) as events in Meta Ads.

Previously, when guiding users from Meta Ads to a LINE Official Account, the measurable results on the ad platform were limited to "tapped the add friend button." Therefore, actions such as document requests, reservations, or business negotiations occurring within LINE could not be fully utilized for ad optimization.

By using the newly implemented Meta Ads Integration Feature, L-step's conversion management and Meta Ads' event measurement can be linked, making it possible to automatically upload in-LINE results as ad performance. This allows Meta Ads to optimize not only based on clicks and friend additions, but also on metrics closer to actual business outcomes.

What you can do with the Meta Ads Integration Feature - Automatically link in-LINE results to Meta Ads - Upload results without manual work - Supports both Facebook Ads and Instagram Ads *Limited to cases where ads are managed with Meta Ads Manager

Recommended use cases for Meta Ads x L-step operation - Utilize document requests as conversions - Measure reservations and meeting bookings as results - Optimize ad delivery based on in-LINE behavior - Optimize LINE guidance from Instagram Ads

Please check our blog article for general setup procedures and details. https://linestep.jp/2026/03/31/lstep-meta-ad-integration/

*This feature requires advanced settings. Please be careful when setting it up. Also, our support may not be able to fully answer questions regarding the article. We appreciate your understanding.

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