"LUCIDO-L" Argan Rich Oil Series also features BTS Jin in new CM, following the Re: series! New CM to be distributed online from April 1st (Wed) and broadcast on terrestrial TV from April 23rd (Thu)!

Mandom Corporation (Headquarters: Osaka, President & CEO: Ken Nishimura) announces that its hair beauty cosmetic brand "LUCIDO-L" will release its new CM for the "Argan Rich Oil Series," titled "LUCIDO-L Argan Rich Oil Series," online starting Wednesday, April 1st, 2026, and begin broadcasting on terrestrial television from Thursday, April 23rd, 2026. Following his appearance in the "LUCIDO-L Re: Series," Jin of the 21st-century pop icon "BTS" will star in the new CM. Additionally, starting April 23rd (Thu), applications will open for the "LUCIDO-L Jin Original Item Giveaway! Receipt Application Campaign Part 2."

Jin's consistent dedication to showcasing his unique charm while captivating the world with his expressive performances as a global star aligns with LUCIDO-L's philosophy of "Enjoying your own hair freely." Furthermore, Jin's diverse appeal is seen as a perfect match for the rich variety of the "LUCIDO-L Argan Rich Oil Series," which can be used differently depending on desired hair style or concern. This led to the decision to feature Jin in the campaign.

Starting April 23rd (Thu), applications will open for the "LUCIDO-L Jin Original Item Giveaway! Receipt Application Campaign Part 2." Prizes include a limited edition set of the "LUCIDO-L Jin Postcard Book" and "LUCIDO-L Logo Card Mirror," as well as other luxurious original items like the "LUCIDO-L Logo Hairband."

New CM Overview

Title: LUCIDO-L "Argan Rich Oil Series" Commercial

Starring: BTS Jin

Broadcast Start: [WEB] Wednesday, April 1st, 2026 [TV] Thursday, April 23rd, 2026

TV Broadcast Areas: Kanto, Kansai, Chukyo, Fukuoka, Hokkaido, Sendai, Hiroshima

Official YouTube:

[15 seconds] https://youtu.be/KP_K9IMKKFw

[30 seconds] https://youtu.be/7R78vYpLhsg

Making Of: https://youtu.be/hdfsjfq11wg

New CM Story / Making Scenes

The CM begins with Jin appearing in relaxed attire, as if after a bath, comfortably using a hairdryer. Set to upbeat music, Jin uses the screen like a mirror to show his grooming process. Next, Jin appears in pajamas, looking sleepy, contemplating his hairstyle while brushing his teeth. In the following scene, Jin, wearing a pink cardigan, cheerfully works the oil into the ends of his hair. After showing a delighted smile as his hairstyle comes together, the scene shifts to Jin wearing a brown knit and glasses. His gestures of raising and lowering his glasses, along with his boyish expression, are uniquely Jin, blending innocence and intelligence. Finally, Jin appears with glossy black hair, a rider's jacket, and a tie. As Jin utters the line "Argan Rich Oil Series," he exudes a sophisticated and stylish aura, blowing a kiss to the viewers through the screen. The CM playfully expresses the characteristic of the "Argan Rich Oil Series" – its ability to be chosen based on hair type and desired finish – through Jin's versatile acting skills.

Jin's meticulous attention to detail and his service-minded kiss are a must-see!

Jin's innate concentration and adaptability allowed for quick costume changes, making the shoot surprisingly speedy. During the scene where he applies hair oil to his hair ends while wearing a pink cardigan, Jin's commitment to detailed expression was evident. He tried various approaches, such as applying the oil with one hand or shaking his hair from side to side to create nuance, demonstrating a strong passion for his performance and a desire to showcase his best expressions and movements. For the final shot, after Jin struck a cool pose for the camera, a staff member requested, "Finally, please give us a pose of your choice." Jin appeared momentarily surprised, with a bashful expression, but in the next instant, he blew a kiss to the camera! The crew erupted in cheers, witnessing Jin's charming side emerge from his cool demeanor.

Jin with a gentle smile in casual attire

Jin using a hairdryer with a light touch

Jin with closed eyes, creating a relaxed feel

Jin relaxing in pajamas while smoothly proceeding with the shoot

Jin acting as if styling his hair while looking in a mirror

Jin showing a soft yet dignified expression

Jin with a playful impression, adjusting his glasses

Jin looking intently at the camera

Jin striking a pose in a rider's jacket and tie

Jin with a refined atmosphere, showing a dignified gaze and an alluring expression

Storyboard

LUCIDO-L Jin Original Item Giveaway! Receipt Application Campaign Part 2 Overview

Name: LUCIDO-L Jin Original Item Giveaway! Receipt Application Campaign Part 2

Eligibility: Purchase one item from eligible product category [1] and one item from eligible product category [2] for a total of two items to be eligible for one entry.

[1] LUCIDO-L Argan Rich Oil Series Oil Treatment *1

[2] LUCIDO-L Re: Series *2, Argan Rich Oil Series #Oil-in Hair Milk, Argan Rich Oil Series #Prism Glow Spray *3

*For details on eligible products, please check the campaign special website and application terms.

How to Participate: Purchase eligible products at participating stores, upload the receipt to the special website, and apply *4

Details: Prizes will be awarded to winners selected by lottery from among applicants *5

Prizes:

[Prize A] "Card Mirror + LUCIDO-L Jin Postcard Book" - 500 winners

[Prize B] "Hairband" - 500 winners

[Prize C] "Oil Treatment #EX Hair Oil & #Oil-in Hair Milk Product Set" - 100 winners

Participating Stores: Drugstores, supermarkets, discount stores nationwide (online purchases are not eligible)

Receipt Valid Period: Wednesday, April 1st, 2026, 0:00 AM - Sunday, June 21st, 2026, 11:59 PM

Application Period: Thursday, April 23rd, 2026, 0:00 AM - Sunday, June 21st, 2026, 11:59 PM

Special Website: https://www.lucido-l.jp/news/2026cp2.php

(Visuals of some original items are kept secret to be a surprise upon winning. Images are for illustration purposes and may differ from the actual product.)

※1 Oil Treatment #EX Hair Oil for Frizz & Curl Care, Oil Treatment #EX Hair Oil Sheer Gloss, Oil Treatment #EX Hair Repair Oil, Oil Treatment #EX Hair Oil Rich Moisture, Oil Treatment #EX Hair Oil, #Premium Pure Oil (includes promotional and limited edition products)

※2 Repair Shampoo, Repair Shampoo Refill, Repair Treatment, Repair Treatment Refill, Repair Hair Mask, Repair Hair Oil, Repair Hair Milk (includes promotional and limited edition products) (Excludes previous "Texture Rearranging" series and all 1DAY trial sizes)

※3 Products exclusively available at AEON Retail, Tsuruha Group, Welcia Group (mini sizes are not eligible)

※4 Multiple entries are allowed per person, and multiple entries can be made with a single receipt. However, please note that the same receipt cannot be used for multiple applications.

※5 Winners will be notified by shipment.

BTS Jin Profile

Jin is a member of the seven-member group "BTS," which debuted in 2013. He is globally loved for his outstanding visuals, earning him the nickname "Worldwide Handsome," and his friendly personality. His popularity and influence are evident from his selection as a torchbearer for the "Paris 2024 Summer Olympics" torch relay held in July 2024.

Jin's clear vocals shine not only in BTS's group songs but also in his solo tracks such as "Awake," "Epiphany," and "Moon." "Super Tuna" (Dec 2021), released as a free track in 2021, sparked a dance challenge craze with its fun melody and easy-to-follow choreography. His first solo single, "The Astronaut" (Oct 2022), showcased the musical direction he pursues.

Jin revealed an unexpected side of himself in BTS's original content "Run BTS," and after his discharge, he has gained even more public affection through appearances on various web and terrestrial variety shows.

LUCIDO-L Argan Rich Oil Series Oil Treatment Product Lineup

The "Argan Rich Oil Series" from the hair beauty cosmetic brand "LUCIDO-L" leads to comfortable hair full of moisture from the core, thanks to the inclusion of highly moisturizing argan oil*6.

Official HP: https://www.lucido-l.jp/arganrich_oil/

Official Instagram: https://www.instagram.com/lucidol_japan/

Official X: https://x.com/lucidol_jp

【Common Features of Oil Treatments】

◆ Contains naturally derived argan oil*6 treated with ultra-high pressure pressing. This hair oil, combining the high water retention of argan oil with a smooth, easily spreadable texture, leads to comfortable hair full of moisture from the core. Its smooth oil coating repairs damage to hair prone to split ends and breakage.

◆ Renewed with a new fragrance that balances a refreshing sweetness and crispness. A clear floral scent combining fresh fruity notes with freesia.

◆ Available in a lineup that can be chosen according to hair type, damage level, and desired finish. Can be used on both wet and dry hair.

◆ UV cut formulation protects hair from UV rays.

Product Name/Volume/Price

LUCIDO-L Oil Treatment #EX Hair Oil for Frizz & Curl Care

60ml / Open Price

Product Features

・Controls frizz and curl, leading to manageable hair.

・Melting gel oil adheres to hair, filling it with abundant moisture from within.

・Moisture guard formula protects hair from humidity and extends the life of straightened hair.

・Contains heat repair ingredients*7 that repair hair using heat from irons, etc.

Product Name/Volume/Price

LUCIDO-L Oil Treatment #EX Hair Oil Sheer Gloss

60ml / Open Price

Product Features

・Leads to hair with transparent, brilliant shine. Also achieves wet hair styles.

・Contains Abyssinian oil*8 for long-lasting high shine.

・Heat protect formula protects hair from heat from irons, etc.

Product Name/Volume/Price

LUCIDO-L Oil Treatment #EX Hair Repair Oil

60ml / Open Price

Product Features

・Intensively repairs damaged cuticles on the hair surface and damage inside the hair, leading to soft, non-stiff hair.

・Melting gel oil adheres to hair, filling it with abundant moisture from within.

・Contains heat repair ingredients*7 that repair hair using heat from irons, etc.

Product Name/Volume/Price

LUCIDO-L Oil Treatment #EX Hair Oil Rich Moisture

60ml / Open Price

Product Features

・Prevents dryness and leads to moist, manageable hair.

・Moisture coat formula protects hair from dryness.

・Heat protect formula protects hair from heat from irons, etc.

Product Name/Volume/Price

LUCIDO-L Oil Treatment #EX Hair Oil

60ml / Open Price

Product Features

・Leads to smooth, light, and beautiful hair down to the tips.

・Smooth touch formula reduces tangles and friction.

・Heat protect formula protects hair from heat from irons, etc.

※6 Argania Spinosa Kernel Oil (Moisturizing)

※7 Meadowfoam-δ-Lactone

※8 Crambe Abyssinica Seed Oil

Available at: Major retailers, drugstores, and other stores nationwide (*Some stores may not carry the product)

For the full lineup of "LUCIDO-L" products, please visit: https://www.lucido-l.jp/