Mandom Co., Ltd. (Headquarters: Osaka; President and Executive Officer: Ken Nishimura) will sequentially launch "Gatsby Seaside Style Mist Volume Matte" from its men's cosmetics brand "Gatsby" on April 1, 2026 (Wednesday). This product is designed to easily create a fluffy, voluminous, messy hairstyle reminiscent of just after a swim.

Product Name / Volume / Price Gatsby Seaside Style Mist Volume Matte

145ml / Open Price

・This mist-type styling agent contains naturally derived powder styling ingredients*1 and marine mineral ingredients*2, allowing you to create fluffy, voluminous, messy hair like just after a swim. It holds hair without hardening it, allowing for restyling multiple times, and offers a matte & dry texture like natural hair.

・It's easy to use for specific areas like bangs or the top, and you can easily style your hair with just your hands. It blends well with hair and can be used for fixing bedhead or as a base styling product. It washes off easily with just hot water.

・It has a refreshing marine scent.

Release Locations: Selected mass retailers, drugstores

*1 Magnesium Sulfate

*2 Sea Silt Extract, Sea Salt (moisturizing)

FACT BOX

  • Source: PR TIMES
  • Category: product_launch