Manara Cosmetics Donates 240 Waterless Cleansing Lotions for Families Accompanying Children to Hospital
Manara Cosmetics donates 240 cleansing lotions to an NPO to support families accompanying hospitalized children.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 02:12
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 16, 2026 at 12:33 (371h 32m after Collected)
Rank Up Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director: Yumiko Iwasaki), known for its "Manara" brand, has endorsed the "Accompanying Life Support Pack" initiative by the certified NPO Keep Smiling (Director: Yuki Mitsuhara) and donated 240 bottles of "Manara Moist Wash Gel."
What is the "Accompanying Life Support Pack"?
The certified NPO Keep Smiling provides "Accompanying Life Support Packs" containing food, daily necessities, and hygiene products free of charge to families accompanying children to the hospital. Currently, 200 to 300 packs are delivered to hospitals nationwide each month.
A child's hospitalization can be sudden. Without time to prepare mentally or pack belongings, a 24-hour period of accompanying care begins, leaving parents with immeasurable anxiety and loneliness. In such a harsh environment where even finding time for oneself is difficult, receiving essential daily necessities promptly serves as a great support, conveying "You are not alone" to mothers in isolation.
■ Certified NPO Keep Smiling Overview
Organization Name Certified NPO Keep Smiling
Director Yuki Mitsuhara
Activities Free provision of support items to families accompanying hospitalized children.
Official Websitehttps://momsmile.jp/
Reason for Choosing "Moist Wash Gel"
The "Manara Moist Wash Gel" donated this time is a morning cleansing gel made from over 98% beauty ingredients. It requires no rinsing with water; simply wipe with a cotton pad to complete cleansing and moisturizing simultaneously. This allows for skincare even when there's no time to go to the washroom, without leaving your child's side.
We selected this product with the desire to provide even a small moment of self-care to guardians who tend to put their own needs last while accompanying their children.
Manara Moist Wash Gel
(Cleansing Gel)
Contents: 120mL
Estimated usage period: Approx. 2 months with morning use only
Price: 3,520 yen (tax included)
Citrus scent
Volunteer Activity
In addition to the Moist Wash Gel itself, cotton pads for wiping were included in the donation. To prepare these, 14 employees volunteered during their lunch breaks to participate in the gift-wrapping process.
On the day, Ms. Yuki Mitsuhara, Director of Keep Smiling, first explained the background and purpose of their activities. Following this, the team began wrapping the 240 sets. The employees worked together, successfully completing the wrapping within the limited time. Many participants expressed that it was a meaningful experience, stating, "I'm glad I participated."
Manara Cosmetics will continue to support women and mothers working hard every day through product provision and social contribution activities.
About Rank Up
Under the philosophy of "Contributing to the happiness of people worldwide by solving the problems of even one person," Rank Up Co., Ltd. develops and sells original cosmetic brand Manara, and operates after-school care schools. The company has produced numerous hit products, including the "Manara Hot Cleansing Gel," Japan's best-selling*¹ hot cleansing gel with over 29 million units sold cumulatively*. Founded by Yumiko Iwasaki with the desire to change the reality where women are forced to choose between marriage/childbirth and their careers, the company has achieved a 100% return-to-work rate after parental leave by abolishing long working hours through extreme efficiency improvements and providing unique welfare benefits to support mothers. It was recognized as a "Tokyo Life-Work Balance" certified company in 2013 and 2016. Furthermore, in 2022, aiming for a workplace where everyone can work without guilt towards those around them, the company established the "7 Ranks Up Child-Rearing! Techniques" employee child-rearing charter, systematizing its internal systems, and has established a culture of "Not giving up on career advancement even after becoming a mother" through actual systems and operations.
Introduction of Unique Support Systems and Implementation of Support Events to Foster the Success of Parenting Employees
In addition to the household support service system, we have incorporated various unique support systems. We also regularly hold events to support employees with children.
Full Company-Funded, Unlimited Use of Childcare Sitter Service
This system fully covers the sitter fees, approximately 20,000-30,000 yen per day, when a child suddenly develops a fever. By reducing the need for sudden absences due to childcare, we aim to create a workplace where employees can work without discrimination regardless of their life stage, supporting not only employees with children but also reducing the burden on colleagues and the company.
Bringing Children to Work is Always Okay
For those who have no one to look after their children during long school breaks, we have a system that allows employees to bring their children to work.
"Ikugyo" Experience to Deepen Understanding of Child-Rearing
Since 2021, we have been implementing the "Ikugyo" (Child-Rearing Experience) program, where young employees without children experience a day in the life of an employee with children to foster mutual understanding. After work, they participate in childcare and housework alongside their mother colleagues, such as picking up children, preparing meals, and bathing them. Young employees find this training beneficial for deepening their understanding of parenting colleagues and for envisioning their own future with children.
Summer Vacation Free Study Event & Winter Vacation Calligraphy Event
Children's homework during long vacations is a source of worry for parents. To alleviate some of this burden, we hold "Summer Vacation Free Study Events" and "Winter Vacation Calligraphy Events" within the company.
In-house Reuse Market for Child-Rearing Goods
We hold events to transfer gently used children's clothing and toys that have been outgrown, or other child-rearing items that are no longer needed after a short period, to other employees who need them. This event is highly popular, with employees saying, "I was troubled by what to do with used child-rearing items, so it was a great help to pass them on to someone who needed them," and "As someone who will become a father soon, hearing real-life experiences from senior mother employees like 'You absolutely must get this!' and 'This is also necessary!!' was a very beneficial time."
□■ Rank Up Co., Ltd. Company Overview ■□
Representative Director: Yumiko Iwasaki
Established: June 10, 2005
Capital: 10 million yen
Number of Employees: 113 (as of November 2024)
Sales: 14.4 billion yen (Fiscal Year ending September 2025)
Headquarters Location: Hulic Ginza 3-chome Building 7F, 3-10-7 Ginza, Chuo-ku, Tokyo
Business Activities: Development and sales of original brands "Manara," "Aulon," and "Aknul"; Operation of school-type private after-school care "Clever Kids."
Corporate Site: https://rankuphd.jp/
Manara Official Website: https://manara.jp/
Column Site: https://manara.jp/column/
□■ Official SNS List ■□
Manara Official Facebook: https://www.facebook.com/kandou.manara/
Manara Official Instagram: https://www.instagram.com/manara_japan/?hl=ja
Manara Official Twitter: https://twitter.com/manara_jp
Manara Official YouTube: https://tinyurl.com/yfn2euau
FAQ
What did Manara Cosmetics donate and to whom?
Manara Cosmetics donated 240 bottles of "Manara Moist Wash Gel" in support of the "Accompanying Life Support Pack" initiative by the certified NPO Keep Smiling.
What is the "Accompanying Life Support Pack"?
It is a program that provides free support items such as food, daily necessities, and hygiene products to families accompanying children to the hospital.
Why was "Manara Moist Wash Gel" chosen for the donation?
Because it is made from over 98% beauty ingredients and allows for cleansing and moisturizing by simply wiping with a cotton pad without water. This enables guardians to care for their skin without leaving their child's side, even when they tend to put their own needs last while accompanying them.
What volunteer activities were conducted for the donation?
Fourteen employees volunteered during their lunch breaks to wrap the donated items (Moist Wash Gel and cotton pads).
What kind of company is Rank Up Co., Ltd.?
Rank Up Co., Ltd. operates under the philosophy of "Contributing to the happiness of people worldwide by solving the problems of even one person." They develop original cosmetic brands like Manara and focus on initiatives such as childcare support and creating a comfortable working environment.