Summer mountain season finally starts! Experience something special with "Mammut Best Choice" gear. "Summer Mountain Campaign" to support activities like climbing and hiking for the summer mountains begins on July 1 (Wed), the opening day of Mt. Fuji.

Mammut was born in Switzerland in 1862 as a rope manufacturer and has accumulated over 160 years of history. By continuing to create innovative outdoor apparel and gear, we have provided "ultimate experiences" to everyone.

With the brand slogan "Rise with the Mountain – Challenge is Life," we support people who grow through challenges by providing high-performance products and proposing new concepts.

Mammut will launch the "Summer Mountain Campaign" to support those enjoying the summer mountains, starting July 1, 2026 (Wed), the opening day of Mt. Fuji. Summer is the season when outdoor activities such as climbing Mt. Fuji, hiking, and trekking are at their peak. This campaign, themed "Mammut Best Choice," will propose apparel, shoes, and backpacks ideal for summer mountain climbing, supporting a comfortable summer mountain season. Let's head to the summer mountains, where cool temperatures and the best views await, starting with the opening of Mt. Fuji.

In addition to the popular QD (Quick Dry) Fujiyama T-shirt, we will also offer T-shirts featuring motifs of Mt. Yatsugatake, Mt. Yari, and Mt. Tsurugi. Products that embody our passion for the mountains will make your summer mountain experience even more special. Please take this opportunity to see them at our stores and online.

[Four types available, including the highly popular QD Fujiyama T-shirt and new designs inspired by Mt. Yatsugatake, Mt. Yari, and Mt. Tsurugi]

To commemorate the "Summer Mountain Campaign," we will release the "QD Fujiyama Print T-shirt" with a Mt. Fuji design, following last year's success. The design includes English text about Mt. Fuji, introducing it not only as Japan's highest peak but also as one of the most climbed mountains in the world. It also depicts the four climbing routes. In addition to the Mt. Fuji design, a total of four types of QD T-shirts will be available, featuring Mt. Yatsugatake, Mt. Yari, and the new Mt. Tsurugi. The designs incorporate the location, altitude, and climbing routes of each mountain.

["Mammut Best Choice" Focus Product 1]

Alpine Guide HS Hooded Jacket AF

As an all-season hard shell made with GORE-TEX material, it uses 75-denier fabric for enhanced durability, while its cut allows for freedom of movement. The simple design meets the demands of mountain environments while offering a sophisticated urban appeal, making it a versatile piece for both outdoor adventures and town use.

["Mammut Best Choice" Focus Product 2]

Aenergy Light ML Half Zip Pull AF

The "Aenergy Light ML Half Zip Pull AF" is suitable for all seasons, offering moderate warmth, excellent moisture-wicking, and breathability. Its deep half-zip allows for effective ventilation, making it ideal for summer climbs with significant temperature fluctuations. The laminated pocket provides secure storage for essentials, ensuring high functionality.

["Mammut Best Choice" Focus Product 3]

Ducan Spine 28-35

This backpack features the patented Mammut Active Spine 3.0 technology, improved for maximum mobility, which conforms to the natural movement of your back for exceptional carrying comfort. It is designed with a focus on ease of movement and accessibility of contents, making it ideal for day hikes and light overnight trips.

["Mammut Best Choice" Focus Product 4]

Trekkers 3.0 SO Pants AF Men

These hiking pants are made with stretch fabric for active movement. They are water-repellent thanks to DWR treatment, making them suitable for outdoor activities in adverse weather conditions. The silhouette is sleek and mature, offering a simple design that is easy to coordinate with various tops and shoes.

["Summer Mountain Campaign" Held to Welcome the Summer Climbing Season]

Mammut's "Mammut Best Choice" aims to make your summer mountain life a more wonderful memory by proposing apparel, shoes, and backpacks ideal for the summer mountains.

Customers who purchase campaign-eligible products for 10,000 yen (tax included) or more will receive a "Mammut Original Coin Case" as a gift.

*Novelty items are available in limited quantities and will be distributed until supplies last.

*Sale and outlet products are not eligible. Period: July 1, 2026 (Wed) - July 29, 2026 (Wed)

ABOUT MAMMUT:

Mammut was born in Switzerland in 1862 as a rope manufacturer and has accumulated over 160 years of history. It is an outdoor brand that offers high-quality products and unparalleled brand experiences. For 160 years, it has pursued safety and innovation, its hallmarks, earning a high reputation as a globally leading premium brand. Its product lineup, which combines sophisticated design with extremely high functionality, is exceptionally broad, encompassing apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety equipment. As an outdoor brand with one of the longest histories and traditions in the world, it is distributed in approximately 50 countries and regions worldwide. In Japan, it operates 17 directly managed stores in major cities such as Sapporo, Sendai, Tokyo, Yokohama, Nagoya, Kyoto, Osaka, and Fukuoka, and is sold in approximately 700 retail stores nationwide, with further expansion underway.

[ABOUT MAMMUT]

https://www.mammut.jp/topics/explore-heritage

<Brand Notation/Customer Inquiries>

Brand Notation

English: MAMMUT

Japanese: マムート

<Customer Inquiries>

English: MAMMUT SPORTS GROUP JAPAN

Japanese: マムート・スポーツグループジャパン

5F, J6 Front Bldg., 6-12-20 Jingumae, Shibuya-ku, Tokyo 150-0001

TEL: 03-5413-8597

HP: https://www.mammut.jp/