Mammut Launches 'DO IT ANYWAY. Promotion' on June 4th: New Experiential 'Mt. Akadake Climbing Tour (Akadake Prize)' Added to Popular Campaign
Key facts
- Mammut Launches 'DO IT ANYWAY. Promotion' on June 4th: New Experiential 'Mt. Akadake Climbing Tour (Akadake Prize)' Added to Popular Campaign
- Swiss outdoor brand Mammut will launch the 'DO IT ANYWAY. Promotion' from June 4 to June 24, 2026. This promotion is the season finale of the campaign announced on March 10, and includes the new experiential 'Mt. Akadake Climbing Tour (Akadake Prize)'. During the period, special content featuring ambassador Junichi Okada, collaborations with popular YouTubers, and a talk show at the renewed Yokohama store will be held.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Swiss outdoor brand Mammut will launch the 'DO IT ANYWAY. Promotion' from June 4 to June 24, 2026. This promotion is the season finale of the campaign announced on March 10, and includes the new experiential 'Mt. Akadake Climbing Tour (Akadake Prize)'. During the period, special content featuring ambassador Junichi Okada, collaborations with popular YouTubers, and a talk show at the renewed Yokohama store will be held.
- Citation
- Mammut Launches 'DO IT ANYWAY. Promotion' on June 4th: New Experiential 'Mt. Akadake Climbing Tour (Akadake Prize)' Added to Popular Campaign (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Swiss outdoor brand Mammut will launch the 'DO IT ANYWAY. Promotion' from June 4 to June 24, 2026. This promotion is the season finale of the campaign announced on March 10, and includes the new experiential 'Mt. Akadake Climbing Tour (Akadake Prize)'. During the period, special content featuring ambassador Junichi Okada, collaborations with popular YouTubers, and a talk show at the renewed Yokohama store will be held.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 00:30
- 🔍 Collected: June 3, 2026 at 15:50
- 🤖 AI Analyzed: June 6, 2026 at 23:28 (79h 37m after Collected)
Founded in 1862 in Switzerland as a rope manufacturer, Mammut has built a history of over 160 years. By continuously creating innovative outdoor apparel and gear, the brand has provided 'ultimate experiences' to its customers. With the brand slogan 'Rise with the Mountain – Challenge is Life,' Mammut supports people who grow through challenges by offering high-performance products and proposing new concepts.
■ Sharing the Joy of the Outdoors with the Theme 'DO IT ANYWAY. - Live Your Own Path'
Mammut, the Swiss outdoor brand with over 160 years of history, will launch the 'DO IT ANYWAY. Promotion' from Thursday, June 4 to Wednesday, June 24, 2026.
This promotion is a project for the season finale of the 'DO IT ANYWAY. Campaign,' which was announced on March 10 and has received a great response. During the period, the brand will expand the 'time to talk about the joy of the outdoors' with many people through various events and media initiatives.
■ Special Content Conveying the Worldview of 'DO IT ANYWAY. - Live Your Own Path'
Special Release of Event Video Featuring Ambassador Junichi Okada
A digest video of the 'DO IT ANYWAY. Campaign Announcement' will be specially released on the official Mammut YouTube channel. The video will deliver the appeal of the campaign in a real way, along with a passionate message from Junichi Okada.
https://youtu.be/ZaNieUp9sgo
Collaboration with Popular Mountaineering YouTubers
Campaign introduction posts titled 'DO IT ANYWAY. - Live Your Own Path' by multiple popular mountaineering YouTubers will be released sequentially. Please look forward to seeing who will appear.
Dissemination on Official Digital Media
Special information will be posted on the official Mammut Instagram and official website.
■ Two Special Projects to Support People Who 'Live Their Own Path'
Mammut is currently running two campaigns with different application methods simultaneously.
1. [Deadline Approaching!] Instagram Post Campaign
Post a photo of your outdoor passion and your dream, and you could win a luxurious 'trip' to the brand's homeland.
Application Period: Tuesday, March 10, 2026 to Wednesday, June 24, 2026, 23:59
How to Apply: 1. Follow the official Mammut (@mammut_japan) and Switzerland Tourism (@switzerlandjp) Instagram accounts.
2. Post a photo of yourself passionate about the outdoors (past photos are acceptable) along with a dream you want Mammut to support (within 200 characters).
3. Tag '@mammut_japan' and add the hashtag '#mammut_doitanyway' to your feed post.
◆ Prizes
Grand Prize: Switzerland DO IT ANYWAY. Trip (4 nights, 6 days / 1 pair, 2 people)
(Including round-trip airfare to Switzerland, accommodation costs, Swiss Travel Pass, and Mammut products worth 150,000 yen each for 2 people)
Secondary Prize: Anywhere in the World DO IT ANYWAY. Trip (2 pairs, 4 people)
(Travel and accommodation support of 150,000 yen per person + Mammut products worth 150,000 yen)
*Eligible Mammut products exclude outlet and sale items.
Campaign Judges:
Mammut Japan / Junichi Okada (Mammut Ambassador) / Takagi Yanagisawa (Owner of Akadake Kosen and Gyoja Goya) / Yuka Kobayashi (Mammut Athlete)
2. New Prize Added! Mammut Climbing Event 'Mt. Akadake Climbing Tour (Akadake Prize)'
Purchase at eligible stores for a chance to win a premium climbing tour with professional guides and athletes.
Campaign Period: Thursday, June 4, 2026 to Wednesday, June 24, 2026
Eligibility: Customers who purchase 10,000 yen (tax included) or more including eligible products (15 winners by lottery)
Eligible Stores: Mammut Stores, Official Online Store, Ishi Sports (select stores), Kojitsu Sanso (select stores), Daimaru Kobe, Daimaru Sapporo
How to Apply: Prepare your purchase receipt and apply via the dedicated application form.
Application Form: https://docs.google.com/forms/d/e/1FAIpQLSdTfxzfQBGfTQXo9qd4VqAZfmJaLf2RHoWLZaDn5zlZlsXYOA/viewform?usp=header
*Please confirm the itinerary and notes before applying.
https://www.mammut.jp/news/15678 (Available from 10:00 on 6/4)
◆ Tour Details: Join Mammut support climbing guide Katsuhiro Yamashita for an overnight stay at Akadake Kosen and an attempt to summit Mt. Akadake, the highest peak in the Yatsugatake mountains. On the night of the stay, a special talk show themed 'Live Your Own Path' will be held at Akadake Kosen with guests including Mammut athletes Tatsuya Aoki and Takuya Mitotoro. The tour is scheduled for Saturday and Sunday, August 29 and 30.
■ 6/4 (Thu) Mammut Yokohama Renewal Commemorative Talk Show
An in-store talk show will be held at the newly renovated Mammut Yokohama to mark the start of this promotion. Guests include Mammut athletes Aki Mori and Rei Sugimoto. This special event will discuss the joy of the outdoors and the wonderfulness of continuing to challenge oneself by one's own will.
[Mammut Yokohama Details]
Store Name: MAMMUT Yokohama
Address: 1F, Yamashita-cho SSK Building, 22 Yamashita-cho, Naka-ku, Yokohama, Kanagawa 231-0023
Access: 2-minute walk from Nihon-odori Station, Exit 4 (Osanbashi Exit)
Business Hours: [Weekdays] 11:00 - 20:00 [Weekends and Holidays] 10:00 - 19:00
Regular Holiday: Irregular
Business hours will differ during the following periods due to the renewal opening.
May 28 (Thu): CLOSE at 17:00
May 29 (Fri) to June 5 (Fri): CLOSED all day
ABOUT MAMMUT
Founded in 1862 in Switzerland as a rope manufacturer, Mammut has built a history of over 160 years. It is an outdoor brand that provides high-quality products and a unique brand experience. For 160 years, Mammut has continuously pursued safety and innovation, which are its hallmarks, and has earned a high reputation as a leading global premium brand. Its product lineup, which combines sophisticated design with extremely high functionality, is uniquely broad, encompassing apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety. As one of the world's leading outdoor brands with a long history and tradition, it operates in approximately 50 countries and regions. In Japan, it has 17 directly managed stores in major cities such as Sapporo, Sendai, Tokyo, Yokohama, Nagoya, Kyoto, Osaka, and Fukuoka, and is sold at approximately 700 retail stores nationwide, with further expansion underway.
■ Sharing the Joy of the Outdoors with the Theme 'DO IT ANYWAY. - Live Your Own Path'
Mammut, the Swiss outdoor brand with over 160 years of history, will launch the 'DO IT ANYWAY. Promotion' from Thursday, June 4 to Wednesday, June 24, 2026.
This promotion is a project for the season finale of the 'DO IT ANYWAY. Campaign,' which was announced on March 10 and has received a great response. During the period, the brand will expand the 'time to talk about the joy of the outdoors' with many people through various events and media initiatives.
■ Special Content Conveying the Worldview of 'DO IT ANYWAY. - Live Your Own Path'
Special Release of Event Video Featuring Ambassador Junichi Okada
A digest video of the 'DO IT ANYWAY. Campaign Announcement' will be specially released on the official Mammut YouTube channel. The video will deliver the appeal of the campaign in a real way, along with a passionate message from Junichi Okada.
https://youtu.be/ZaNieUp9sgo
Collaboration with Popular Mountaineering YouTubers
Campaign introduction posts titled 'DO IT ANYWAY. - Live Your Own Path' by multiple popular mountaineering YouTubers will be released sequentially. Please look forward to seeing who will appear.
Dissemination on Official Digital Media
Special information will be posted on the official Mammut Instagram and official website.
■ Two Special Projects to Support People Who 'Live Their Own Path'
Mammut is currently running two campaigns with different application methods simultaneously.
1. [Deadline Approaching!] Instagram Post Campaign
Post a photo of your outdoor passion and your dream, and you could win a luxurious 'trip' to the brand's homeland.
Application Period: Tuesday, March 10, 2026 to Wednesday, June 24, 2026, 23:59
How to Apply: 1. Follow the official Mammut (@mammut_japan) and Switzerland Tourism (@switzerlandjp) Instagram accounts.
2. Post a photo of yourself passionate about the outdoors (past photos are acceptable) along with a dream you want Mammut to support (within 200 characters).
3. Tag '@mammut_japan' and add the hashtag '#mammut_doitanyway' to your feed post.
◆ Prizes
Grand Prize: Switzerland DO IT ANYWAY. Trip (4 nights, 6 days / 1 pair, 2 people)
(Including round-trip airfare to Switzerland, accommodation costs, Swiss Travel Pass, and Mammut products worth 150,000 yen each for 2 people)
Secondary Prize: Anywhere in the World DO IT ANYWAY. Trip (2 pairs, 4 people)
(Travel and accommodation support of 150,000 yen per person + Mammut products worth 150,000 yen)
*Eligible Mammut products exclude outlet and sale items.
Campaign Judges:
Mammut Japan / Junichi Okada (Mammut Ambassador) / Takagi Yanagisawa (Owner of Akadake Kosen and Gyoja Goya) / Yuka Kobayashi (Mammut Athlete)
2. New Prize Added! Mammut Climbing Event 'Mt. Akadake Climbing Tour (Akadake Prize)'
Purchase at eligible stores for a chance to win a premium climbing tour with professional guides and athletes.
Campaign Period: Thursday, June 4, 2026 to Wednesday, June 24, 2026
Eligibility: Customers who purchase 10,000 yen (tax included) or more including eligible products (15 winners by lottery)
Eligible Stores: Mammut Stores, Official Online Store, Ishi Sports (select stores), Kojitsu Sanso (select stores), Daimaru Kobe, Daimaru Sapporo
How to Apply: Prepare your purchase receipt and apply via the dedicated application form.
Application Form: https://docs.google.com/forms/d/e/1FAIpQLSdTfxzfQBGfTQXo9qd4VqAZfmJaLf2RHoWLZaDn5zlZlsXYOA/viewform?usp=header
*Please confirm the itinerary and notes before applying.
https://www.mammut.jp/news/15678 (Available from 10:00 on 6/4)
◆ Tour Details: Join Mammut support climbing guide Katsuhiro Yamashita for an overnight stay at Akadake Kosen and an attempt to summit Mt. Akadake, the highest peak in the Yatsugatake mountains. On the night of the stay, a special talk show themed 'Live Your Own Path' will be held at Akadake Kosen with guests including Mammut athletes Tatsuya Aoki and Takuya Mitotoro. The tour is scheduled for Saturday and Sunday, August 29 and 30.
■ 6/4 (Thu) Mammut Yokohama Renewal Commemorative Talk Show
An in-store talk show will be held at the newly renovated Mammut Yokohama to mark the start of this promotion. Guests include Mammut athletes Aki Mori and Rei Sugimoto. This special event will discuss the joy of the outdoors and the wonderfulness of continuing to challenge oneself by one's own will.
[Mammut Yokohama Details]
Store Name: MAMMUT Yokohama
Address: 1F, Yamashita-cho SSK Building, 22 Yamashita-cho, Naka-ku, Yokohama, Kanagawa 231-0023
Access: 2-minute walk from Nihon-odori Station, Exit 4 (Osanbashi Exit)
Business Hours: [Weekdays] 11:00 - 20:00 [Weekends and Holidays] 10:00 - 19:00
Regular Holiday: Irregular
Business hours will differ during the following periods due to the renewal opening.
May 28 (Thu): CLOSE at 17:00
May 29 (Fri) to June 5 (Fri): CLOSED all day
ABOUT MAMMUT
Founded in 1862 in Switzerland as a rope manufacturer, Mammut has built a history of over 160 years. It is an outdoor brand that provides high-quality products and a unique brand experience. For 160 years, Mammut has continuously pursued safety and innovation, which are its hallmarks, and has earned a high reputation as a leading global premium brand. Its product lineup, which combines sophisticated design with extremely high functionality, is uniquely broad, encompassing apparel, footwear, backpacks, ropes, climbing hardware, and avalanche safety. As one of the world's leading outdoor brands with a long history and tradition, it operates in approximately 50 countries and regions. In Japan, it has 17 directly managed stores in major cities such as Sapporo, Sendai, Tokyo, Yokohama, Nagoya, Kyoto, Osaka, and Fukuoka, and is sold at approximately 700 retail stores nationwide, with further expansion underway.
FAQ
When can I apply for the Mt. Akadake climbing tour?
From June 4 to June 24, 2026.
What are the prizes for the Instagram campaign?
The grand prize is a trip to Switzerland, and the secondary prize is a trip anywhere in the world.
When is the Mammut Yokohama store reopening?
It will be closed from May 29 to June 5, and then reopen after renovation.