Mammut LaLaport EXPOCITY Grand Opening in Suita, Osaka on Friday, May 1st! Pre-opening event held prior to opening.
Mammut, a Swiss outdoor brand with over 160 years of history, grand opened its world's first new concept store at LaLaport EXPOCITY in Suita, Osaka, on May 1, 2026. The store features an expanded lineup for families and kids, and a pre-opening event with celebrities was held on April 30 to promote Kansai's hiking culture.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 00:00
- 🔍 Collected: May 1, 2026 at 15:32
- 🤖 AI Analyzed: May 1, 2026 at 15:40 (8 min after Collected)
Mammut, born in Switzerland as a rope manufacturer in 1862, has accumulated over 160 years of history. By continuously creating innovative outdoor apparel and gear, we have provided everyone with "the ultimate experience." With the brand slogan "Rise with the Mountain – Challenge is Life," we support people who grow through challenges by offering high-performance products and proposing new concepts.
The 2026 Spring/Summer season theme is "DO IT ANYWAY. – Live the Way You Like." This slogan celebrates the common psychology and spiritual uplift of people who love mountains. This season, too, Mammut will support those who take on various goals.
Mammut opened a directly managed store embodying Mammut's new brand vision at "LaLaport EXPOCITY" in Suita, Osaka Prefecture, on Friday, May 1, 2026. This store is the "world's first" to adopt Mammut's globally deployed new store concept. In a space where you can feel various attractions centered on the magnificent nature of Switzerland, an unprecedented experiential store has been born, with a rich lineup for families and children. We have also set up a communication space where you can discuss the Kansai mountain fields with store staff, so please come and visit us.
A pre-opening event was held on Thursday, April 30. Wonderful guests were invited, and a talk about the charm of hiking in Kansai was unfolded.
## New Store Concept: Experience the Charm of Switzerland, "Mountains and Great Nature" with All Five Senses
"Mammut LaLaport EXPOCITY" is the world's first new design store that condenses the "Swissness" (mountains, great nature, high performance, etc.) symbolizing the charm of Switzerland.
- Design: Inspired by glaciers, Alpine rocks, forests, and stones, it expresses the magnificent nature of Switzerland using various attractive materials.
- Space Production: The upper part of the store features a Swiss landscape, and the distant view of the famous Eiger mountain is depicted in the back, enveloping you in a sense of openness as if you were in the great nature of Switzerland the moment you step inside.
- Local Elements: The shoe wall features the shapes of "Kansai mountains," providing a place where customers can discuss shoe selection suitable for activities with the staff.
## Rich Lineup for Families & Kids to Enjoy
In line with the LaLaport EXPOCITY location, we are strengthening our family-oriented products.
- Kids Collection: A wide selection of the kids collection, which started last year, is available.
- Symbol: A large, popular "Mammut Mammoth Toy" for children is installed, providing a space where families can enjoy themselves.
- Product Lines: A wide range of product lines are available, including Hiking, Eiger Collection, Kids, Urban Mountaineering, Climbing, Mountaineering, and Trail Running.
- Family Hiking: Store staff will introduce locations in Kansai suitable for family hiking.
## April 30th (Thursday) Mammut LaLaport EXPOCITY Pre-opening Event
On Thursday, April 30, 2026, a pre-experience event was held for the EXPOCITY store, which introduces the world's first new store concept, coinciding with the pre-opening of "Mammut LaLaport EXPOCITY." On the day, 'Comedian/DJ/Actor: Iichiro Yatsui,' 'Model/Mountain YouTuber: Mayumi Yamashita,' and 'YAMA HACK Editor-in-Chief: Rintaro Osako' were invited as three guests, and a talk show "The Charm of Hiking in Kansai" was held with 'FM802 DJ Saeka Bando' as MC. They discussed the charm of mountain walking unique to the Kansai area and recommended locations from their respective perspectives. They introduced easily accessible mountains in Kansai, such as the recommended Mt. Rokko and Mt. Ibuki, one of Japan's 100 Famous Mountains, and also talked about the importance of functional wear at outdoor festivals.
This event, in addition to a time slot limited to Mammut Members Club members, also recruited participants from general customers, providing an opportunity for many people to visit. Through interaction between outdoor-loving guests and visitors, it became a place to experience the hiking culture proposed by Mammut and a new store experience.
From right in the photo: FM802 DJ Saeka Bando, Comedian/DJ/Actor: Iichiro Yatsui, Model/Mountain YouTuber: Mayumi Yamashita, YAMA HACK Editor-in-Chief: Rintaro Osako.
## "Mammut LaLaport EXPOCITY" Store Photos
Store Front
Women's/Kids Apparel
The 2026 Spring/Summer season theme is "DO IT ANYWAY. – Live the Way You Like." This slogan celebrates the common psychology and spiritual uplift of people who love mountains. This season, too, Mammut will support those who take on various goals.
Mammut opened a directly managed store embodying Mammut's new brand vision at "LaLaport EXPOCITY" in Suita, Osaka Prefecture, on Friday, May 1, 2026. This store is the "world's first" to adopt Mammut's globally deployed new store concept. In a space where you can feel various attractions centered on the magnificent nature of Switzerland, an unprecedented experiential store has been born, with a rich lineup for families and children. We have also set up a communication space where you can discuss the Kansai mountain fields with store staff, so please come and visit us.
A pre-opening event was held on Thursday, April 30. Wonderful guests were invited, and a talk about the charm of hiking in Kansai was unfolded.
## New Store Concept: Experience the Charm of Switzerland, "Mountains and Great Nature" with All Five Senses
"Mammut LaLaport EXPOCITY" is the world's first new design store that condenses the "Swissness" (mountains, great nature, high performance, etc.) symbolizing the charm of Switzerland.
- Design: Inspired by glaciers, Alpine rocks, forests, and stones, it expresses the magnificent nature of Switzerland using various attractive materials.
- Space Production: The upper part of the store features a Swiss landscape, and the distant view of the famous Eiger mountain is depicted in the back, enveloping you in a sense of openness as if you were in the great nature of Switzerland the moment you step inside.
- Local Elements: The shoe wall features the shapes of "Kansai mountains," providing a place where customers can discuss shoe selection suitable for activities with the staff.
## Rich Lineup for Families & Kids to Enjoy
In line with the LaLaport EXPOCITY location, we are strengthening our family-oriented products.
- Kids Collection: A wide selection of the kids collection, which started last year, is available.
- Symbol: A large, popular "Mammut Mammoth Toy" for children is installed, providing a space where families can enjoy themselves.
- Product Lines: A wide range of product lines are available, including Hiking, Eiger Collection, Kids, Urban Mountaineering, Climbing, Mountaineering, and Trail Running.
- Family Hiking: Store staff will introduce locations in Kansai suitable for family hiking.
## April 30th (Thursday) Mammut LaLaport EXPOCITY Pre-opening Event
On Thursday, April 30, 2026, a pre-experience event was held for the EXPOCITY store, which introduces the world's first new store concept, coinciding with the pre-opening of "Mammut LaLaport EXPOCITY." On the day, 'Comedian/DJ/Actor: Iichiro Yatsui,' 'Model/Mountain YouTuber: Mayumi Yamashita,' and 'YAMA HACK Editor-in-Chief: Rintaro Osako' were invited as three guests, and a talk show "The Charm of Hiking in Kansai" was held with 'FM802 DJ Saeka Bando' as MC. They discussed the charm of mountain walking unique to the Kansai area and recommended locations from their respective perspectives. They introduced easily accessible mountains in Kansai, such as the recommended Mt. Rokko and Mt. Ibuki, one of Japan's 100 Famous Mountains, and also talked about the importance of functional wear at outdoor festivals.
This event, in addition to a time slot limited to Mammut Members Club members, also recruited participants from general customers, providing an opportunity for many people to visit. Through interaction between outdoor-loving guests and visitors, it became a place to experience the hiking culture proposed by Mammut and a new store experience.
From right in the photo: FM802 DJ Saeka Bando, Comedian/DJ/Actor: Iichiro Yatsui, Model/Mountain YouTuber: Mayumi Yamashita, YAMA HACK Editor-in-Chief: Rintaro Osako.
## "Mammut LaLaport EXPOCITY" Store Photos
Store Front
Women's/Kids Apparel