MammaBaby Proposes New Cool Care for Summer. Japan's First* Alcohol-Free Cooling Mist with "-5°C"** Sensation, 100% Naturally Derived for Babies and Sensitive Skin, Now on Sale.
MammaBaby, an organic brand from pP Co., Ltd., is launching "MammaBaby Cool Mist" on April 22, 2026. This is Japan's first 100% naturally derived, alcohol- and menthol-free cooling mist safe for newborns, offering a gentle, long-lasting -5°C sensation by targeting only skin's warmth sensors with wild lingonberry extract. It's designed for the whole family, providing cooling, hydration, and refreshment for both indoor and outdoor use.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 17:00
- 🔍 Collected: April 15, 2026 at 08:31
- 🤖 AI Analyzed: April 15, 2026 at 23:58 (15h 27m after Collected)
pP Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masami Tanaka) is launching the MammaBaby Cool Mist, a limited-edition summer product, on Wednesday, April 22, 2026. MammaBaby is an environmental regeneration organic brand created by an 80-year-old pharmaceutical company for medical institutions, dedicated to supporting the precious days of children from birth to 12 years old. This product is Japan's first*1 100% naturally derived cool mist that can be used from newborns, without using alcohol or menthol. Instead of relying on the irritation caused by alcohol or menthol, it uses an ingredient derived from wild lingonberries that grow in the cold regions of Northern Finland. By acting only on the skin's warmth sensors and not on the irritation sensors, it achieves a gentle and long-lasting cooling sensation of "-5°C"*2.
*1 As of January 2026 / According to our company's research (100% naturally derived cool mist, alcohol- and menthol-free) ** Based on the function of skin sensors / Measured by our company
Comfortable both outdoors and indoors. Summer cool care for the whole family.
This product has a low-irritation design that considers the immature skin barrier of babies and can be used on the face, hair, and entire body. Furthermore, because it is alcohol-free, makeup is less likely to smudge***, making it recommended for use over makeup. It can easily be used to combat heat both outdoors and indoors. In addition to its cooling effect, it also contains moisturizing ingredients to protect the skin from dryness caused by air conditioning and UV rays, providing a comfortable cooling sensation while maintaining moisture.
For the scent, natural essential oils such as eucalyptus and lemongrass are blended. The refreshing aroma spreads, making it ideal for refreshing during the hot season. Also, DEET, which has restrictions on the number of uses, is not used.
It serves as a new daily care item for summer that combines heat protection, refreshment, and comfort in outdoor settings, allowing the whole family to use it with peace of mind.
***Does not completely prevent makeup from smudging.
Achieving a "-5°C"** cooling sensation in the harsh summer heat with alcohol-free & menthol-free formula.
Japanese summers are becoming increasingly severe each year. Cool care items for comfortable living, not only when going out but also indoors, are now becoming a summer essential for many people. However, for babies and those with sensitive skin, the irritation of alcohol and menthol is often a concern, leading to hesitation in using such products.
"MammaBaby Cool Mist" was born to address such summer concerns. Using the new ingredient "wild lingonberry****," it achieves both a gentle, 100% naturally derived formula that can be used from newborns, and a sustained cooling sensation that does not rely on irritation.
It is suitable for babies in strollers who wanted to take measures against the heat but were worried about irritation and couldn't use cooling items, for children during sports when they sweat easily, and for adults with sensitive skin. We propose new summer cool care that the whole family can use.
** Based on the function of skin sensors / Measured by our company **** Lingonberry fruit extract (cooling ingredient)
Wild Lingonberry**** derived ingredient achieves approximately twice***** the cooling effect of menthol.
*The graphs show the relative numerical data when the skin's warmth sensor TRPM8 was measured after application, with the control (without cooling ingredients) set to 100.
This product focuses on "Avicularin," an ingredient contained in wild lingonberries that grow in the extremely cold mountainous regions of Northern Finland. This plant-derived ingredient, which grows in harsh natural environments with temperatures as low as -40°C, has the characteristic of not acting on irritation sensors like menthol, but rather approaching only the warmth sensors while suppressing the expression of irritation sensors. This achieves a gentle cooling sensation of "-5°C"** without relying on alcohol or menthol.
Formula that protects moisture and provides a long-lasting cool feeling.
*The graphs show the relative numerical data when the skin's irritation sensor TRPA1 was measured after application, with the control (without cooling ingredients) set to 100.
Furthermore, unlike alcohol-type cooling, which temporarily creates coldness through vaporization, the cooling ingredients enveloped in moisturizing components remain on the skin's surface, resulting in a gentle and long-lasting cool and comfortable feeling. In addition to heat protection, it protects the skin from dryness caused by air conditioning and UV rays, allowing comfortable use for everyone from babies to adults.
** Based on the function of skin sensors / Measured by our company **** Lingonberry fruit extract (cooling ingredient) ***** According to our company's research
【NEW】
MammaBaby Cool Mist
Selling Price: 1,760 yen (tax included)
Content: 30mL
Country of Origin: Japan
Retailers: MammaBaby Official Online Store, Rakuten, Amazon, Cosme Kitchen, Biople
Release Date: Wednesday, April 22, 2026
【How to Use】
Spray from about 20cm away from the skin onto areas where sweat or stickiness is a concern, such as arms and neck.
Can be used on face, hair, and entire body.
⚪︎Sensitive skin patch tested
*Not all individuals will experience no skin irritation.
【All Ingredients】
Water, Erythritol, Pentylene Glycol, Vaccinium Vitis-Idaea Fruit Extract, Betula Platyphylla Japonica Juice, Arginine, Phytic Acid, Polyglyceryl-10 Laurate, BG, Citric Acid, Sodium Citrate, Silver Oxide, Eucalyptus Globulus Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Oil, Boswellia Carterii Oil, Cymbopogon Schoenanthus Oil
【MammaBaby's 13-Free】
Petroleum-based surfactant-free (SLES, SLS), GMO-free (no genetically modified ingredients), non-silicone, petrolatum-free, mineral oil-free, synthetic colorant-free, synthetic fragrance-free, synthetic polymer (PEG) not used, paraben (preservative)-free, alcohol-free, Vegan, Cruelty Free (no animal testing)
What is MammaBaby?
For us, each child is an irreplaceable being.
MammaBaby is an Italian-born pharmaceutical company that was founded when the founder's child was born with severe atopic dermatitis. For 80 years, we have been delivering high-quality organic products to medical institutions such as obstetrics and gynecology clinics, aiming to nurture the basic functions of skin and hair, which are said to be determined from birth to 12 years of age.
Now, we have added 100% naturally derived skincare and additive-free, non-chemical UV products to our lineup as a gift for the future of the Earth where children will live. We are challenging ourselves to create products that foster the sensitivity and intelligence of parents and children, seeking sustainability.
In 2023, MammaBaby became the first company in Japan in the Kids & Baby category to acquire B-corp (B-corporation) international certification, which is awarded to companies with high public benefit that consider society and the environment.
MammaBaby Official Website: https://mammababy.jp/
MammaBaby Official Instagram: @mammababy_jp
*1 As of January 2026 / According to our company's research (100% naturally derived cool mist, alcohol- and menthol-free) ** Based on the function of skin sensors / Measured by our company
Comfortable both outdoors and indoors. Summer cool care for the whole family.
This product has a low-irritation design that considers the immature skin barrier of babies and can be used on the face, hair, and entire body. Furthermore, because it is alcohol-free, makeup is less likely to smudge***, making it recommended for use over makeup. It can easily be used to combat heat both outdoors and indoors. In addition to its cooling effect, it also contains moisturizing ingredients to protect the skin from dryness caused by air conditioning and UV rays, providing a comfortable cooling sensation while maintaining moisture.
For the scent, natural essential oils such as eucalyptus and lemongrass are blended. The refreshing aroma spreads, making it ideal for refreshing during the hot season. Also, DEET, which has restrictions on the number of uses, is not used.
It serves as a new daily care item for summer that combines heat protection, refreshment, and comfort in outdoor settings, allowing the whole family to use it with peace of mind.
***Does not completely prevent makeup from smudging.
Achieving a "-5°C"** cooling sensation in the harsh summer heat with alcohol-free & menthol-free formula.
Japanese summers are becoming increasingly severe each year. Cool care items for comfortable living, not only when going out but also indoors, are now becoming a summer essential for many people. However, for babies and those with sensitive skin, the irritation of alcohol and menthol is often a concern, leading to hesitation in using such products.
"MammaBaby Cool Mist" was born to address such summer concerns. Using the new ingredient "wild lingonberry****," it achieves both a gentle, 100% naturally derived formula that can be used from newborns, and a sustained cooling sensation that does not rely on irritation.
It is suitable for babies in strollers who wanted to take measures against the heat but were worried about irritation and couldn't use cooling items, for children during sports when they sweat easily, and for adults with sensitive skin. We propose new summer cool care that the whole family can use.
** Based on the function of skin sensors / Measured by our company **** Lingonberry fruit extract (cooling ingredient)
Wild Lingonberry**** derived ingredient achieves approximately twice***** the cooling effect of menthol.
*The graphs show the relative numerical data when the skin's warmth sensor TRPM8 was measured after application, with the control (without cooling ingredients) set to 100.
This product focuses on "Avicularin," an ingredient contained in wild lingonberries that grow in the extremely cold mountainous regions of Northern Finland. This plant-derived ingredient, which grows in harsh natural environments with temperatures as low as -40°C, has the characteristic of not acting on irritation sensors like menthol, but rather approaching only the warmth sensors while suppressing the expression of irritation sensors. This achieves a gentle cooling sensation of "-5°C"** without relying on alcohol or menthol.
Formula that protects moisture and provides a long-lasting cool feeling.
*The graphs show the relative numerical data when the skin's irritation sensor TRPA1 was measured after application, with the control (without cooling ingredients) set to 100.
Furthermore, unlike alcohol-type cooling, which temporarily creates coldness through vaporization, the cooling ingredients enveloped in moisturizing components remain on the skin's surface, resulting in a gentle and long-lasting cool and comfortable feeling. In addition to heat protection, it protects the skin from dryness caused by air conditioning and UV rays, allowing comfortable use for everyone from babies to adults.
** Based on the function of skin sensors / Measured by our company **** Lingonberry fruit extract (cooling ingredient) ***** According to our company's research
【NEW】
MammaBaby Cool Mist
Selling Price: 1,760 yen (tax included)
Content: 30mL
Country of Origin: Japan
Retailers: MammaBaby Official Online Store, Rakuten, Amazon, Cosme Kitchen, Biople
Release Date: Wednesday, April 22, 2026
【How to Use】
Spray from about 20cm away from the skin onto areas where sweat or stickiness is a concern, such as arms and neck.
Can be used on face, hair, and entire body.
⚪︎Sensitive skin patch tested
*Not all individuals will experience no skin irritation.
【All Ingredients】
Water, Erythritol, Pentylene Glycol, Vaccinium Vitis-Idaea Fruit Extract, Betula Platyphylla Japonica Juice, Arginine, Phytic Acid, Polyglyceryl-10 Laurate, BG, Citric Acid, Sodium Citrate, Silver Oxide, Eucalyptus Globulus Leaf Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Pelargonium Graveolens Oil, Boswellia Carterii Oil, Cymbopogon Schoenanthus Oil
【MammaBaby's 13-Free】
Petroleum-based surfactant-free (SLES, SLS), GMO-free (no genetically modified ingredients), non-silicone, petrolatum-free, mineral oil-free, synthetic colorant-free, synthetic fragrance-free, synthetic polymer (PEG) not used, paraben (preservative)-free, alcohol-free, Vegan, Cruelty Free (no animal testing)
What is MammaBaby?
For us, each child is an irreplaceable being.
MammaBaby is an Italian-born pharmaceutical company that was founded when the founder's child was born with severe atopic dermatitis. For 80 years, we have been delivering high-quality organic products to medical institutions such as obstetrics and gynecology clinics, aiming to nurture the basic functions of skin and hair, which are said to be determined from birth to 12 years of age.
Now, we have added 100% naturally derived skincare and additive-free, non-chemical UV products to our lineup as a gift for the future of the Earth where children will live. We are challenging ourselves to create products that foster the sensitivity and intelligence of parents and children, seeking sustainability.
In 2023, MammaBaby became the first company in Japan in the Kids & Baby category to acquire B-corp (B-corporation) international certification, which is awarded to companies with high public benefit that consider society and the environment.
MammaBaby Official Website: https://mammababy.jp/
MammaBaby Official Instagram: @mammababy_jp