Mama Square's 'Working Beside Your Child' Style Recognized, Selected for 'Service Innovation Japan 2025'
Mama Square, which operates offices with childcare facilities, has been selected for 'Service Innovation Japan 2025.' Its model of combining BPO functions with childcare to provide a third option for mothers who want to work has been highly praised as an excellent example of service innovation.
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- 📰 Published: April 3, 2026 at 20:30
Mama Square Co., Ltd. (HQ: Minato-ku, Tokyo; CEO: Satoshi Fujishiro), which operates under the corporate philosophy of 'Making a world where working beside your child is natural,' has been selected for 'Service Innovation Japan 2025' (sponsored by the Service Affairs Productivity Council (SPRING) of the Japan Productivity Center), which introduces excellent service innovation cases in Japan.
### What is 'Service Innovation Japan 2025'?
This initiative aims to improve productivity in the service industry by publishing cases of excellent service innovation. Out of the diverse cases obtained through activities such as the 'Nippon Service Award,' 91 outstanding cases were selected that solve social issues through business while improving customer satisfaction and efficiency.
### What is the selected service 'Mama Square'?
Mama Square is an office with childcare where mothers can work right next to their children. Unlike traditional daycare centers or kindergartens, it can be set up in highly convenient locations such as stations or shopping malls because the mother and child are in the same facility.
While the mother is working, the child spends time in a safe, specially designed kids' space monitored by kids' staff. Routine care such as diaper changes and meals is handled by the mother herself. The working space and the kids' space are separated by a glass partition, allowing both to see each other and providing peace of mind during work.
For mothers who want to work but cannot due to difficulties in finding a daycare center, a lack of family understanding, or anxiety about sudden absences, Mama Square provides the option of 'working beside your child.'
### Points of Evaluation
In this selection, Mama Square was evaluated for establishing a 'Corporation x Mother x Location' mechanism by combining BPO (Business Process Outsourcing) functions—where the company receives work from other corporations—with childcare functions. This was introduced as an excellent value proposal in a value-co-creation service model, providing a new option that did not exist in traditional working styles.
### Background and Social Significance of the Initiative
In reality, many mothers raising children find themselves in a situation where they 'want to work but cannot' due to the search for daycare, family circumstances, or a child's sudden illness. In particular, the burden of securing a place for the child and dealing with sudden situations often falls on the mother, creating a barrier to employment. Traditionally, employment for mothers has been largely limited to the choices of 'finding a place for the child and working' or 'not being able to work if a place cannot be found.'
Mama Square's childcare-equipped offices provide an environment where mothers can commute with their children and engage in work within the same facility. The kids' space is staffed by professionals with childcare qualifications or experience in raising children. Furthermore, by making the childcare fee free, the company has lowered the barrier to working.
By creating such an environment, the company aims to expand employment opportunities for mothers who have the desire to work but found it difficult, by presenting 'working beside your child' as a third option.
### Future Outlook
Mama Square will continue to create employment opportunities for talent facing challenges in balancing childcare and work by providing environments where they can 'work beside their children.' We will continue to expand working styles that value both childcare and work, and strive toward realizing a society where all mothers can work as themselves with peace of mind.
### About Mama Square Co., Ltd.
Aiming to realize flexible working styles for the parenting generation, Mama Square supports the creation of environments where mothers can work without worrying about childcare and supports their career advancement.
Born from the desire to 'make a world where working beside your child is natural,' Mama Square opened its first location in 2015 and now operates 22 BPO bases across Japan (as of March 2026). It has established a working model that is neither a daycare center nor a home office, and provides call center and BPO services.
Total locations: 50 nationwide (22 BPO bases, 23 in-house childcare facilities, 5 FC bases).
In 2025, it received the Excellence Award and the Judge's Special Award at the 5th Nippon Service Award.
### What is 'Service Innovation Japan 2025'?
This initiative aims to improve productivity in the service industry by publishing cases of excellent service innovation. Out of the diverse cases obtained through activities such as the 'Nippon Service Award,' 91 outstanding cases were selected that solve social issues through business while improving customer satisfaction and efficiency.
### What is the selected service 'Mama Square'?
Mama Square is an office with childcare where mothers can work right next to their children. Unlike traditional daycare centers or kindergartens, it can be set up in highly convenient locations such as stations or shopping malls because the mother and child are in the same facility.
While the mother is working, the child spends time in a safe, specially designed kids' space monitored by kids' staff. Routine care such as diaper changes and meals is handled by the mother herself. The working space and the kids' space are separated by a glass partition, allowing both to see each other and providing peace of mind during work.
For mothers who want to work but cannot due to difficulties in finding a daycare center, a lack of family understanding, or anxiety about sudden absences, Mama Square provides the option of 'working beside your child.'
### Points of Evaluation
In this selection, Mama Square was evaluated for establishing a 'Corporation x Mother x Location' mechanism by combining BPO (Business Process Outsourcing) functions—where the company receives work from other corporations—with childcare functions. This was introduced as an excellent value proposal in a value-co-creation service model, providing a new option that did not exist in traditional working styles.
### Background and Social Significance of the Initiative
In reality, many mothers raising children find themselves in a situation where they 'want to work but cannot' due to the search for daycare, family circumstances, or a child's sudden illness. In particular, the burden of securing a place for the child and dealing with sudden situations often falls on the mother, creating a barrier to employment. Traditionally, employment for mothers has been largely limited to the choices of 'finding a place for the child and working' or 'not being able to work if a place cannot be found.'
Mama Square's childcare-equipped offices provide an environment where mothers can commute with their children and engage in work within the same facility. The kids' space is staffed by professionals with childcare qualifications or experience in raising children. Furthermore, by making the childcare fee free, the company has lowered the barrier to working.
By creating such an environment, the company aims to expand employment opportunities for mothers who have the desire to work but found it difficult, by presenting 'working beside your child' as a third option.
### Future Outlook
Mama Square will continue to create employment opportunities for talent facing challenges in balancing childcare and work by providing environments where they can 'work beside their children.' We will continue to expand working styles that value both childcare and work, and strive toward realizing a society where all mothers can work as themselves with peace of mind.
### About Mama Square Co., Ltd.
Aiming to realize flexible working styles for the parenting generation, Mama Square supports the creation of environments where mothers can work without worrying about childcare and supports their career advancement.
Born from the desire to 'make a world where working beside your child is natural,' Mama Square opened its first location in 2015 and now operates 22 BPO bases across Japan (as of March 2026). It has established a working model that is neither a daycare center nor a home office, and provides call center and BPO services.
Total locations: 50 nationwide (22 BPO bases, 23 in-house childcare facilities, 5 FC bases).
In 2025, it received the Excellence Award and the Judge's Special Award at the 5th Nippon Service Award.
FAQ
What is the most significant feature of Mama Square?
It features a workspace and a childcare space separated by a glass partition, allowing mothers to work on BPO tasks while keeping an eye on their children. Childcare is free, and locations are highly accessible.
Why was it selected for 'Service Innovation Japan 2025'?
It was highly evaluated as a value-co-creation model that not only improves customer satisfaction and efficiency but also solves the social issue of mothers who want to work but cannot.
What are the future plans?
The company aims to further expand its current 50 locations nationwide and strengthen support for balancing childcare and work, working toward a society where all mothers can work with peace of mind.