Where is the No. 1 "Oshi Commercial Facility" chosen by child-rearing families? Nationwide ranking survey launched

Rubato Inc. launches a nationwide survey to identify the top commercial facilities favored by child-rearing families, based on genuine reviews.
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  • 📰 Published: April 1, 2026 at 20:00

Rubato Inc. (Headquarters: Funabashi City, Chiba Prefecture), which operates the child-rerearing support event "Mamahapi EXPO," will launch the "Oshi Commercial Facility Survey" targeting child-rearing families nationwide starting in April 2026.

In this project, we will solicit real feedback on commercial facilities nationwide from perspectives such as "easy to visit with children," "well-equipped facilities," and "want to visit again." Based on the collected responses, we plan to announce the results as a "Commercial Facility Ranking Chosen by Child-Rearing Families."

In recent years, commercial facilities are no longer just places for shopping; their role as "family-friendly spaces" where parents can spend time with their children with peace of mind is becoming increasingly important.
The availability of nursing rooms and kids' spaces, ease of movement with strollers, and the hosting of events that parents and children can enjoy together are major criteria for child-rearing households when choosing a facility.

On the other hand, there is not much data available on a national scale that visualizes which facilities are actually supported by child-rearing households.
Therefore, this survey aims to gather "real voices" from families who regularly use commercial facilities and clarify their value.

■ Survey Overview

・Survey Name: Oshi Commercial Facility Survey
・Target: Child-rearing families nationwide (moms and dads)
・Response Method: WEB questionnaire
・Recruitment Period: From April 2026

■ Recruitment Content

We are recruiting "Oshi Commercial Facilities" from the following perspectives:

・Accessibility

・Shopping convenience, such as the number of stores, product selection, and crowd levels
・充実した設備(授乳室・おむつ替え・キッズスペースなど)
・充実した子どもと過ごすスペースやイベント・キャンペーン
・ファミリー向けの店舗構成や飲食サービス
・自由コメントも募集し、“リアルな口コミ”も

■ About the Results Announcement

The results of this survey will be announced semi-annually in a ranking format.
Furthermore, the information will be disseminated at the "Mamahapi EXPO" venues, which anticipate 150,000 visitors annually, and through various media, to be developed as useful information for child-rearing families nationwide.

What is Mamahapi EXPO?

This event is held mainly in commercial facilities, with 1,000 to 3,000 parents and children attending. This fiscal year, over 130 events are planned nationwide.

It is a child-rearing support event that features booths from local businesses and mothers, providing a place for alleviating lonely parenting, sharing local information, and fostering connections.
It began with the desire to provide activity spaces for mothers active in the community, and to create opportunities for local mothers with children to meet and enjoy themselves. Since its inception, we have consistently strived to contribute to raising social issues and providing value related to child-rearing and women, and we will continue to make efforts in this regard.

*Mamahapi® is a general term for services that support all people involved in child-rearing, such as mothers and fathers.

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【Business Services】

■ Marketing for child-rerearing women (Mamahapi EXPO, seminars for mothers, etc.)

■ Media (SNS, websites, email newsletters)

■ Promotion of women's empowerment (Woman Empower / Women's Job Fair / Re-employment support / Lectures and writing)

■ Education and Services (Programming/PC schools, preschools)

【Links (Mamahapi EXPO)】

■ Official Website: https://www.mamahapi.jp/

■ Instagram: https://www.instagram.com/mamahapi.jp/

■ Facebook: https://www.facebook.com/mamahapi2013

■ YouTube: https://www.youtube.com/channel/UCqRfHO_ttAq_7LTjzE9Tivw

■ X: https://twitter.com/mamahappysalon

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FAQ

What is the purpose of this survey?

The purpose is to visualize the commercial facilities that child-rearing families truly want to use, clarifying their selection criteria and areas for improvement.

How will the survey results be utilized?

The results will be announced semi-annually in a ranking format and disseminated as useful information for child-rearing families at 'Mamahapi EXPO' venues and various media.

What are the benefits for commercial facilities?

By understanding the real needs of child-rearing families, facilities can improve and enhance their customer acquisition strategies, leading to increased satisfaction among family customers.