Where is the No.1 'Favorite Commercial Facility' Chosen by Child-Rearing Families? National Ranking Survey Starts

Rubato Inc. (Headquarters: Funabashi City, Chiba Prefecture), which operates the child-rearing support event 'MamaHapi EXPO,' will launch the 'Favorite Commercial Facility Survey' targeting child-rearing families nationwide from April 2026.

In this project, we will solicit real voices about commercial facilities nationwide from perspectives such as "easy to go with children," "well-equipped facilities," and "want to visit again." Based on the collected responses, we plan to announce the results as a "Commercial Facility Ranking Chosen by Child-Rearing Families."

In recent years, commercial facilities are no longer just places for shopping, but their role as "family-friendly spaces" where parents can spend time with their children with peace of mind is increasingly emphasized.
The availability of nursing rooms and kids' spaces, ease of movement with strollers, and the holding of events that parents and children can enjoy are major criteria for child-rearing households when choosing a facility.

On the other hand, there is not much data visualized on a national scale about which facilities child-rearing households actually support.
Therefore, this survey will collect "real voices" from families who regularly use commercial facilities and clarify their value.

■ Survey Overview

・Survey Name: Favorite Commercial Facility Survey
・Target: Child-rearing families nationwide (moms and dads)
・Response Method: WEB questionnaire
・Recruitment Period: From April 2026

■ Recruitment Content

We are recruiting "Favorite Commercial Facilities" from the following perspectives:

・Accessibility

・Shopping convenience, such as the number of stores, product selection, and crowd levels
・Well-equipped facilities (nursing rooms, diaper changing stations, kids' spaces, etc.)
・充実度 of spaces and events/campaigns for spending time with children
・Family-friendly store composition and dining services
・Free comments are also welcome to gather "real reviews"

■ About Result Announcement

The results of this survey are scheduled to be announced every six months in a ranking format.
In addition, the information will be disseminated at 'MamaHapi EXPO' venues, which are expected to attract 150,000 visitors annually, and through various media, to be developed as useful information for child-rearing families nationwide.

What is MamaHapi EXPO?

This event is held mainly in commercial facilities, with 1,000 to 3,000 parent-child visitors. This fiscal year, it is planned to be held over 130 times nationwide.

It is a child-rearing support event where booths from local businesses and moms are lined up, providing a place for information and encounters to alleviate lonely parenting and connect with the community.
It started with the desire to provide activity venues for moms working in the community and to create opportunities for encounters and connections where local moms can enjoy themselves with their children. Since its establishment, we have consistently strived to contribute to raising awareness of social issues surrounding child-rearing and women, and to provide value.

*MamaHapi® is a general term for services that support all people involved in child-rearing, such as moms and dads.

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【Business Services】

■ Marketing for child-rearing women (MamaHapi EXPO, seminars for moms, etc.)

■ Media (SNS, website, email magazine)

■ Promotion of women's empowerment (Woman Empower / Women's Job Fair / Re-employment support / Lectures and writing)