Makuake Integrates AI Features into New Product Development Support Tool "Makuake Insight"
Makuake, Inc. has enhanced its new product development support tool, "Makuake Insight," with AI functionality. This allows for instant extraction of planning hints and visualization of deep consumer insights by analyzing vast amounts of behavioral data and feedback, aiming to standardize data interpretation and provide solid grounds for decision-making.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 12:57 (97h 26m after Collected)
AI Business Intelligence AI for Japan
Thoroughly analyze the following press release and simultaneously translate it into English (en) and Traditional Chinese (zh).
## Press Release Information
Title: Makuake Integrates AI Features into New Product Development Support Tool "Makuake Insight"
Subtitle:
Company Name: Makuake, Inc.
Industry:
Body (First 8000 characters):
The "Makuake Insight" new product development support tool, which generates confident decisions from consumer voices and behavioral data, has been developed by Makuake, Inc. (hereinafter referred to as "Our Company"), which operates the support-purchase service for new things and experiences, "Makuake."
■ Overview
"Makuake Insight" is a new product development support tool that has generated confident decisions from consumer voices and behavioral data through over 48,000 cumulative projects conducted on "Makuake." By utilizing "Makuake Insight," users can access analysis environments tailored to the overall trends on "Makuake," specific projects, and individual supporters, along with their respective use cases. This allows them to understand consumer insights (actual purchasing voices, consideration voices, behavioral data, etc.) at all phases, from the planning of new products before a "Makuake" project, to the general sales phase after a "Makuake" project, and during general sales.
The newly implemented AI function first has an AI chatbot conduct interviews with executors. Based on the vast behavioral data, support comments, and responses from post-delivery reviews accumulated on "Makuake" – which represent consumer voices – it instantly organizes and extracts hints for product planning.
By using the genuine sentiments of consumers who have made specific actions like purchasing or considering a product as the starting point for analysis, it is possible to visualize deep insights that cannot be obtained through general surveys. This AI aims to standardize the "data interpretation" process, which has traditionally depended on individual skills, at a high level, providing solid evidence for organizational consensus and powerfully supporting executors' challenges.
▼ Screen Image
■ Background
In the current era, while the hurdle for product planning is lowered by the spread of AI, concerns about commoditization based on generic information are increasing. In such a situation, to create products that continue to be chosen by consumers, it is essential not only to pursue functionality but also to thoroughly engage with the deep insights of consumers – the voices of actual buyers and considerers – and to continuously understand consumers.
On the other hand, even when holding valuable consumer voices and behavioral data, there exists a "data interpretation wall." Decoding vast amounts of data and interpreting it to a level where it can be utilized for planning requires significant man-hours and advanced analytical skills. As a result, valuable voices may not be fully utilized, or subjective perspectives of the analyst may heavily influence the process, leading to a lack of objective evidence for internal consensus, and cases where excellent ideas do not come to fruition.
Our Company wishes to change this reality where the interpretation wall hinders challenges, causing opportunities to create products with essential value to be missed. By having AI act as a translator for consumer insights, we aim to create an environment where businesses can concentrate on providing value to consumers, which is their true focus, and to promote confident decision-making within organizations.
Going forward, Our Company aims to become a "co-creation cycle platform that enables continuous understanding and selling of products/services from planning to sales expansion" through the "PDG cycle" (Plan, Debut, Growth), which comprehensively supports the planning (Plan), debut (Debut), and sales expansion (Growth) of new products, by actively utilizing technologies such as AI to update our services.
■ "Makuake Insight" Service Overview
Service Name: "Makuake Insight" – Creating Future Hits from Genuine Consumer Voices
A new product development support tool that generates confident decisions from consumer voices and behavioral data. Based on "support purchase data" unique to "Makuake," a platform for new products, and "sensitive consumer voices," it supports decision-making in new product development and new business development. By visualizing "customer insights," it realizes the creation of hit products by improving planning accuracy and supporting investment decisions.
URL: https://pages.makuake.com/insight
■ "Makuake" Service Overview
Service Name: "Makuake (Makuake)" – Support-Purchase Service for New Things and Experiences
"Makuake" is a marketplace that accelerates the launch of new products and services for project executors, and for supporters, it is a "support-purchase service for new things and experiences" that allows them to make advance purchases with a supportive spirit. It is utilized by businesses across Japan through collaboration with approximately 100 financial institutions nationwide, as well as domestic and international distribution channels.
Keywords:
Thoroughly analyze the following press release and simultaneously translate it into English (en) and Traditional Chinese (zh).
## Press Release Information
Title: Makuake Integrates AI Features into New Product Development Support Tool "Makuake Insight"
Subtitle:
Company Name: Makuake, Inc.
Industry:
Body (First 8000 characters):
The "Makuake Insight" new product development support tool, which generates confident decisions from consumer voices and behavioral data, has been developed by Makuake, Inc. (hereinafter referred to as "Our Company"), which operates the support-purchase service for new things and experiences, "Makuake."
■ Overview
"Makuake Insight" is a new product development support tool that has generated confident decisions from consumer voices and behavioral data through over 48,000 cumulative projects conducted on "Makuake." By utilizing "Makuake Insight," users can access analysis environments tailored to the overall trends on "Makuake," specific projects, and individual supporters, along with their respective use cases. This allows them to understand consumer insights (actual purchasing voices, consideration voices, behavioral data, etc.) at all phases, from the planning of new products before a "Makuake" project, to the general sales phase after a "Makuake" project, and during general sales.
The newly implemented AI function first has an AI chatbot conduct interviews with executors. Based on the vast behavioral data, support comments, and responses from post-delivery reviews accumulated on "Makuake" – which represent consumer voices – it instantly organizes and extracts hints for product planning.
By using the genuine sentiments of consumers who have made specific actions like purchasing or considering a product as the starting point for analysis, it is possible to visualize deep insights that cannot be obtained through general surveys. This AI aims to standardize the "data interpretation" process, which has traditionally depended on individual skills, at a high level, providing solid evidence for organizational consensus and powerfully supporting executors' challenges.
▼ Screen Image
■ Background
In the current era, while the hurdle for product planning is lowered by the spread of AI, concerns about commoditization based on generic information are increasing. In such a situation, to create products that continue to be chosen by consumers, it is essential not only to pursue functionality but also to thoroughly engage with the deep insights of consumers – the voices of actual buyers and considerers – and to continuously understand consumers.
On the other hand, even when holding valuable consumer voices and behavioral data, there exists a "data interpretation wall." Decoding vast amounts of data and interpreting it to a level where it can be utilized for planning requires significant man-hours and advanced analytical skills. As a result, valuable voices may not be fully utilized, or subjective perspectives of the analyst may heavily influence the process, leading to a lack of objective evidence for internal consensus, and cases where excellent ideas do not come to fruition.
Our Company wishes to change this reality where the interpretation wall hinders challenges, causing opportunities to create products with essential value to be missed. By having AI act as a translator for consumer insights, we aim to create an environment where businesses can concentrate on providing value to consumers, which is their true focus, and to promote confident decision-making within organizations.
Going forward, Our Company aims to become a "co-creation cycle platform that enables continuous understanding and selling of products/services from planning to sales expansion" through the "PDG cycle" (Plan, Debut, Growth), which comprehensively supports the planning (Plan), debut (Debut), and sales expansion (Growth) of new products, by actively utilizing technologies such as AI to update our services.
■ "Makuake Insight" Service Overview
Service Name: "Makuake Insight" – Creating Future Hits from Genuine Consumer Voices
A new product development support tool that generates confident decisions from consumer voices and behavioral data. Based on "support purchase data" unique to "Makuake," a platform for new products, and "sensitive consumer voices," it supports decision-making in new product development and new business development. By visualizing "customer insights," it realizes the creation of hit products by improving planning accuracy and supporting investment decisions.
URL: https://pages.makuake.com/insight
■ "Makuake" Service Overview
Service Name: "Makuake (Makuake)" – Support-Purchase Service for New Things and Experiences
"Makuake" is a marketplace that accelerates the launch of new products and services for project executors, and for supporters, it is a "support-purchase service for new things and experiences" that allows them to make advance purchases with a supportive spirit. It is utilized by businesses across Japan through collaboration with approximately 100 financial institutions nationwide, as well as domestic and international distribution channels.
Keywords: