Webinar on the Resurgence of In-Person Seminars in B2B Marketing to Be Rebroadcast

For details and registration, click here.

■ Background Behind the Reevaluation of In-Person Seminars
Although online initiatives have become widely established since the pandemic, there is a growing trend to reevaluate in-person seminars due to their advantages in building relationships with attendees, sharing real-time engagement, and facilitating spontaneous conversations. In the B2B sector especially, more companies are emphasizing face-to-face interactions for topics requiring detailed product explanations or where trust-building directly impacts results. As this trend grows, there is an increasing need to reassess how to position physical events versus webinars and how to strategically design overall seminar strategies.

■ Comparing and Differentiating Cost-Effectiveness of Offline Events and Webinars
At the same time, in-person seminars face challenges such as venue costs, operational workload, location constraints, and difficulties in audience acquisition. From the attendee’s perspective, during the information-gathering or comparison phase, many feel that 'a webinar is sufficient,' reducing the perceived necessity of spending time traveling to attend an in-person event. As a result, offline events can present higher participation barriers depending on the topic or messaging, requiring more careful evaluation of cost-effectiveness than webinars. What is now needed is not to choose between offline and online events based on intuition, but to objectively compare their characteristics and participant psychology to determine the most suitable approach for each company.

■ How to Effectively Leverage Webinars to Maximize ROI
This webinar will objectively analyze the differences between in-person events and webinars from perspectives such as cost-effectiveness, operational burden, audience reach, and continuity, while acknowledging the renewed interest in face-to-face seminars. It will also address current behavioral trends—where attendees often prefer starting with webinars—and explain how to strategically use webinars to continuously engage potential customers and maximize results within limited budgets and resources.

■ Organizer and Co-organizer
Majisemi Inc.

For details and registration, click here.

Majisemi will continue to host webinars that provide real value to participants.
View past seminar materials and other upcoming events ▶ here.

Majisemi Inc.

3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094
Inquiries: https://majisemi.com/service/contact/