For details and registration, click here.

Leads are being acquired, but not converting into sales opportunities Many IT companies successfully generate leads through whitepapers, webinars, and owned media. However, the number of qualified sales conversations is not increasing as expected. This challenge is common across the industry. In most cases, the root cause does not lie in the volume of leads, but rather in the post-acquisition design—specifically, how leads are nurtured and connected to sales teams.

Sales opportunities arise not from 'inquiries' but from 'progress in consideration' In B2B buying journeys, customers progress through stages: problem awareness, solution research, comparison, and decision-making. To increase sales conversations, companies must not wait for inquiries but instead build systems that advance prospects step-by-step through their decision process. Actions such as downloading materials or attending webinars signal progress in the buyer’s journey. Recognizing these signals and delivering timely, relevant follow-ups is key to converting leads into sales opportunities.

Designing systems from lead nurturing to sales handoff This seminar will explain how to build effective systems that generate sales conversations, based on the unique buying process of IT enterprises.

- Content design tailored to each stage of consideration - Call-to-action (CTA) design that drives the next step - Mechanisms to detect progression in buyer intent - Follow-up strategies that lead to qualified sales conversations

We will share practical methodologies to ensure lead nurturing goes beyond mere content distribution and actively drives deal creation.

Organizer IT Bell Inc.

Supported by Majisemi Inc.

For details and registration, click here.

Majisemi Inc. will continue to host webinars that deliver real value to participants. View past seminar materials and other upcoming events ▶ here.

Majisemi Inc.

3-12 Kioicho, Chiyoda-ku, Tokyo 102-0094 Inquiries: https://majisemi.com/service/contact/

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  • Category: Event