Ururu Co., Ltd. Hosts Webinar: 'How to Start Proposal-Based Tendering to Avoid Competition and Win High-Value Contracts'

## The Hidden Advantages of Proposal-Based Tendering

For SMEs facing compressed profit margins due to price competition and market shrinkage, the public procurement market, exceeding 27 trillion yen annually, offers rare stable revenue opportunities. Proposal-based tendering, which evaluates based on企画(planning) content and technical capabilities rather than price, often results in contract values approximately double those of general competitive bidding in sectors such as IT, consulting, and HR services. This approach tends to offer higher profit margins, making it an attractive battleground to move away from price-focused competition.

## Is 'Planning Ability = Large Corporate Advantage' a Misconception?

Proposal-based tendering is often viewed as the exclusive domain of large, well-organized companies, which acts as a psychological barrier to SME participation. In reality, any company that meets participation requirements can join, and there is a significant number of tenders that large corporations tend to avoid. The challenge lies in identifying these 'targeted opportunities' and mastering the basics of getting a proposal accepted. By mastering these points, SMEs can steadily increase their winning percentage.

## 5 Fundamentals to Increase Win Rates in Niche Tenders

This seminar will explain five fundamentals for increasing win rates in proposal-based tendering, paired with common troubleshooting scenarios and solutions. Furthermore, the session will feature a live demonstration of 'NJSS,' which allows users to search through over 2 million annual tender entries and historical contract data at once, teaching concrete steps to identify targeted, low-competition opportunities suitable for your company.

## Organizers and Partners

- Organizer: Ururu Co., Ltd.
- Partner: Majisemi Co., Ltd.