Webinar [Rebroadcast]: BtoB Lead Generation Strategies Evolving with the Spread of AI

The widespread adoption of generative AI is shifting information gathering from traditional searches to direct AI responses. Consequently, BtoB marketers are finding it harder to acquire leads by relying solely on SEO and digital advertising. This webinar presents new lead generation strategies effective in the generative AI era. It emphasizes re-evaluating media with reliable data foundations and event measures like webinars and exhibitions to consistently connect with prospects and generate high-quality leads.