Hosting a Webinar on the Theme of '[Rebroadcast] 2026 Edition: Comparison of Exhibitions and Webinars'
Majisemi Inc. will host a rebroadcast of a webinar explaining how to compare and utilize exhibitions and webinars in 2026. Anticipating changes in search behavior due to generative AI, it proposes methods for acquiring high-quality leads.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 18:00
- 🔍 Collected: April 24, 2026 at 09:31
- 🤖 AI Analyzed: April 25, 2026 at 04:09 (18h 37m after Collected)
Click here for details and registration
■ Demand for "Quality" over "Quantity" of Leads
In BtoB marketing, the previously emphasized idea of "collecting as many leads as possible" is reaching a major turning point. The important factor is not simply the number of leads, but how to acquire "high-quality leads" that lead to business negotiations and orders.
Acquiring a large number of leads with a low degree of consideration only increases the burden on both sales and marketing without directly leading to results. How to efficiently establish contact with those involved in decision-making or prospects with a clear awareness of issues has become important in designing future measures. From this perspective, the importance of exhibitions and webinars is increasing.
■ Search "clicks" decrease with the spread of generative AI summaries, drawing attention to "event touchpoints" such as exhibitions and webinars
As search summaries by generative AI become commonplace, users can now grasp the outline without having to click on web pages one by one. As a result, it is expected that the number of influxes from SEO and advertisements will be even harder to grow in the future.
On the other hand, at the stage of seeking deeper understanding or specific comparative consideration, experiential information gathering such as "listening directly to people" and "being able to ask questions on the spot" becomes important. Exhibitions and webinars are not mere information provision, but valuable touchpoints where trust can be fostered through two-way communication. Precisely because digital technology is advancing, the relative value of events is increasing.
■ 2026 Edition: Comparison of Exhibitions and Webinars
Although exhibitions and webinars are both event measures, the effects that can be obtained and their suitable purposes are significantly different. Exhibitions are strong in expanding awareness to a wide range of audiences and chance encounters, and feature the ability to build relationships in a short time through real dialogues.
On the other hand, webinars tend to attract participants interested in specific themes, making it easier to acquire "high-quality leads" who have an awareness of issues beforehand. This seminar will organize the differences between exhibitions and webinars to tackle in FY2026, and compare and explain the points of utilization by purpose.
■ Organizer/Co-organizer
Majisemi Inc.
■ Cooperation
Open Source Utilization Research Institute
Majisemi Inc.
Click here for details and registration
Majisemi will continue to hold webinars that are "useful to participants".
Public materials of past seminars and other seminars currently accepting applications can be viewed ▶here.
Majisemi Inc.
3rd Floor, Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022
Inquiries: https://majisemi.com/service/contact/
■ Demand for "Quality" over "Quantity" of Leads
In BtoB marketing, the previously emphasized idea of "collecting as many leads as possible" is reaching a major turning point. The important factor is not simply the number of leads, but how to acquire "high-quality leads" that lead to business negotiations and orders.
Acquiring a large number of leads with a low degree of consideration only increases the burden on both sales and marketing without directly leading to results. How to efficiently establish contact with those involved in decision-making or prospects with a clear awareness of issues has become important in designing future measures. From this perspective, the importance of exhibitions and webinars is increasing.
■ Search "clicks" decrease with the spread of generative AI summaries, drawing attention to "event touchpoints" such as exhibitions and webinars
As search summaries by generative AI become commonplace, users can now grasp the outline without having to click on web pages one by one. As a result, it is expected that the number of influxes from SEO and advertisements will be even harder to grow in the future.
On the other hand, at the stage of seeking deeper understanding or specific comparative consideration, experiential information gathering such as "listening directly to people" and "being able to ask questions on the spot" becomes important. Exhibitions and webinars are not mere information provision, but valuable touchpoints where trust can be fostered through two-way communication. Precisely because digital technology is advancing, the relative value of events is increasing.
■ 2026 Edition: Comparison of Exhibitions and Webinars
Although exhibitions and webinars are both event measures, the effects that can be obtained and their suitable purposes are significantly different. Exhibitions are strong in expanding awareness to a wide range of audiences and chance encounters, and feature the ability to build relationships in a short time through real dialogues.
On the other hand, webinars tend to attract participants interested in specific themes, making it easier to acquire "high-quality leads" who have an awareness of issues beforehand. This seminar will organize the differences between exhibitions and webinars to tackle in FY2026, and compare and explain the points of utilization by purpose.
■ Organizer/Co-organizer
Majisemi Inc.
■ Cooperation
Open Source Utilization Research Institute
Majisemi Inc.
Click here for details and registration
Majisemi will continue to hold webinars that are "useful to participants".
Public materials of past seminars and other seminars currently accepting applications can be viewed ▶here.
Majisemi Inc.
3rd Floor, Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022
Inquiries: https://majisemi.com/service/contact/