Why utilizing your house list is critical now Until now, the mainstream model for many IT companies has been to acquire leads through owned media and SEO, and then convert them into sales meetings. However, in recent years, changes in search behavior have made it increasingly difficult to drive conversions from search traffic as in the past. As a result, while more companies are actively "going out to get leads" through advertising and webinars, there is a growing number of cases where they cannot fully utilize the leads they have acquired, failing to turn them into sales meetings. In short, we are now in an era where "how you utilize your leads" determines your success, rather than just "collecting them."

Why sales meetings aren't increasing despite having a house list In this environment, even companies that want to utilize their house lists often face challenges such as "not being organized regarding what to send to which leads" or "lacking a design for maintaining continuous touchpoints." Furthermore, due to chronic resource shortages, teams are often overwhelmed by daily tasks and cannot devote enough attention to lead nurturing, which requires a medium-to-long-term perspective. As a result, many cases end in failure to convert leads into sales meetings. In other words, it has become structurally easier to fall into a state where "you have leads, but you aren't seeing results."

Nurturing design and practical points to activate dormant leads Based on this background, this seminar will clarify the structure behind the increase in dormant leads and the necessity of nurturing. We will then explain the design and practical points for connecting leads to sales meetings. A team of marketing professionals specializing in the IT industry will introduce methods that can be applied to actual business, ranging from content design that increases lead interest to how to proceed with nurturing to improve the conversion rate to sales meetings.

Organizer/Co-organizer IT Bell Co., Ltd. ■ Cooperation Open Source Utilization Research Institute, Inc. Majisemi Co., Ltd.

[Link: Click here for details and registration]

Majisemi will continue to hold webinars that are "useful for participants." You can view materials from past seminars and other upcoming seminars here: ▶Click here

Majisemi Co., Ltd. 3F Shiodome Building, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022 Inquiries: https://majisemi.com/service/contact/

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  • Source: PR TIMES
  • Category: event