Webinar to Address Lead Nurturing and Dormant Customer Challenges for IT Companies
IT Bell Co., Ltd., in cooperation with Open Source Utilization Research Institute Co., Ltd. and Majisemi Co., Ltd., announced a webinar focused on improving lead nurturing and reactivating dormant customers for IT companies. The webinar will present strategies, including methods that increased email open rates from 18% to 40% and solutions for "zero-click" email issues.
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- 📰 Published: April 13, 2026 at 18:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 13, 2026 at 19:51 (3h 16m after Collected)
The webinar addresses common challenges faced by IT companies, such as underutilized leads and neglected dormant customer lists, particularly when dealing with long sales cycles for diverse solutions. It will also tackle the ineffectiveness of email newsletters as a nurturing tool due to lack of content ideas, difficulty in communicating technical value, and low click-through rates. The seminar will reveal proprietary know-how that successfully boosted email open rates from 18% to 40% by focusing on content strategy. It will also discuss the "zero-click" phenomenon and provide methods for delivering relevant information to customers.