Webinar Held on 'Comparison of Lead Acquisition Methods for FY2026 Edition'

As generative AI becomes more prevalent, the value of lead acquisition channels is being redefined. The spread of generative AI is significantly changing the lead acquisition structure of B2B marketing. Traditional methods like SEO and advertising are becoming less effective, and the criteria for channel selection are also changing. With AI assisting in information gathering and comparison, companies need to re-examine 'which method is most effective.' In the midst of diversifying lead acquisition methods, selecting the optimal channel is difficult. The diversification of lead acquisition methods, such as the revitalization of exhibitions and the maturation of webinars, has occurred. However, because costs, resources, and the quality of leads obtained differ for each channel, it is difficult to find the optimal solution through simple comparison. As a result, marketing managers find it difficult to decide which measures to focus on within a limited budget. This seminar provides an overview of major channels such as exhibitions, conferences, comparative advertising, and webinars, organizing their characteristics and usage scenarios. Based on the current state of lead acquisition in the generative AI era, it offers an opportunity to consider optimal channel strategies for each company by comparing and examining the advantages and challenges of each method. Organizer/Co-organizer: Majisemi Inc. Cooperation: Open Source Software Utilization Research Institute Inc., Majisemi Inc.