Webinar: "Why House Lists Exist, But Business Negotiations Don't Increase for IT Companies?"
Majisemi Co., Ltd. will hold a webinar for IT companies on "Why House Lists Exist, But Business Negotiations Don't Increase?" focusing on resolving challenges in converting leads from existing house lists into actual business.
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- 📰 Published: April 2, 2026 at 18:00
## Why is it important to utilize house lists now?
Until now, many IT companies mainly acquired leads through owned media and SEO and connected them to business negotiations. However, in recent years, changes in search behavior have made it more difficult to convert search traffic into conversions as before. As a result, while more companies are "going out to acquire leads" through advertising and webinars, cases where acquired leads are not sufficiently utilized and do not lead to business negotiations are also increasing. In other words, now is the era where "how to utilize leads" rather than "how to collect leads" determines results.
## House lists exist, but business negotiations are not increasing
In this environment, many companies want to utilize their house lists but face challenges such as "not having a clear idea of what to deliver to which lead" or "not having a design for continuous engagement." Furthermore, due to chronic resource shortages, they are often caught up in daily tasks, unable to allocate enough effort to lead nurturing, which requires a medium to long-term perspective. As a result, many leads are not being converted into business negotiations. In other words, a situation where "leads exist, but results are not produced" is structurally becoming more common.
## Nurturing design and practical points to activate dormant leads
This seminar will explain the structure behind the increase in dormant leads and the necessity of nurturing, then provide insights into designing and implementing strategies to convert leads into business negotiations. A team of marketing professionals specializing in the IT industry will present actionable methods, from content design that boosts lead interest to lead nurturing approaches that increase conversion rates, all in a practical manner.
## Organizer/Co-organizer
IT-Bell Inc.
## Cooperation
Open Source Utilization Research Institute Co., Ltd.
Majisemi Co., Ltd.
Majisemi will continue to hold webinars that "benefit participants."
Past seminar materials and other recruiting seminars can be viewed here: ▶Link.
Majisemi Co., Ltd.
Shimbashi Building 3F, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022
Inquiries: https://majisemi.com/service/contact/
Keywords: Webinar, DX, IT, Security, Cloud
Until now, many IT companies mainly acquired leads through owned media and SEO and connected them to business negotiations. However, in recent years, changes in search behavior have made it more difficult to convert search traffic into conversions as before. As a result, while more companies are "going out to acquire leads" through advertising and webinars, cases where acquired leads are not sufficiently utilized and do not lead to business negotiations are also increasing. In other words, now is the era where "how to utilize leads" rather than "how to collect leads" determines results.
## House lists exist, but business negotiations are not increasing
In this environment, many companies want to utilize their house lists but face challenges such as "not having a clear idea of what to deliver to which lead" or "not having a design for continuous engagement." Furthermore, due to chronic resource shortages, they are often caught up in daily tasks, unable to allocate enough effort to lead nurturing, which requires a medium to long-term perspective. As a result, many leads are not being converted into business negotiations. In other words, a situation where "leads exist, but results are not produced" is structurally becoming more common.
## Nurturing design and practical points to activate dormant leads
This seminar will explain the structure behind the increase in dormant leads and the necessity of nurturing, then provide insights into designing and implementing strategies to convert leads into business negotiations. A team of marketing professionals specializing in the IT industry will present actionable methods, from content design that boosts lead interest to lead nurturing approaches that increase conversion rates, all in a practical manner.
## Organizer/Co-organizer
IT-Bell Inc.
## Cooperation
Open Source Utilization Research Institute Co., Ltd.
Majisemi Co., Ltd.
Majisemi will continue to hold webinars that "benefit participants."
Past seminar materials and other recruiting seminars can be viewed here: ▶Link.
Majisemi Co., Ltd.
Shimbashi Building 3F, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022
Inquiries: https://majisemi.com/service/contact/
Keywords: Webinar, DX, IT, Security, Cloud
FAQ
Who is this webinar for?
It targets IT company executives, marketing managers, sales managers, and anyone facing challenges in lead utilization and business negotiation conversion.
What content can I learn at the webinar?
You can learn about the background behind increasing dormant leads, how to design nurturing strategies, and content creation and operational know-how to increase negotiation conversion rates.
Why is house list utilization becoming so important?
With new lead acquisition becoming difficult due to changes in search behavior, effective utilization of existing leads is key to achieving results.