Not Just Scent, a New Skincare-Inspired “Skin-Friendly Fabric Softener*¹” is Born! Featuring Unique Hyaluronic Acid Softening Ingredient*² for a Smooth, “Moist & Fluffy Veil” Feel.
MAISON BLOOM Co., Ltd. has launched "FANDLY," a new fabric care brand inspired by skincare. This fabric softener, featuring hyaluronic acid softening ingredients, offers both a smooth feel and an elegant, perfume-like scent, proposing a new premium lifestyle.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 13:00
- 🔍 Collected: April 7, 2026 at 04:30
- 🤖 AI Analyzed: April 21, 2026 at 00:30 (332h 0m after Collected)
MAISON BLOOM Co., Ltd. (Headquarters: Kita-Aoyama, Minato-ku, Tokyo) is set to launch its new fabric care brand “FANDLY” sequentially from April 7, 2026 (Tuesday) at drugstores, variety stores, supermarkets (excluding some stores), and EC malls (Amazon, Rakuten Ichiba) nationwide.
Believing that clothing that touches the skin requires a skincare approach, familiar hyaluronic acid components from skincare routines have been applied to fabric softener. While retaining the basic functions expected of a fabric softener, FANDLY further coats clothes with a “moist & fluffy veil,” delivering a smooth feel every day and a luxurious lifestyle enveloped in an elegant, perfume-like scent.
## FANDLY Concept
### Skin-Friendly New Fabric Softener*¹
FANDLY is a fabric care brand born from a skincare concept to “organize daily life.” Designed with skin care*¹ in mind for clothes, it gently accompanies daily life.
### "Skin-Friendly New Fabric Softener*¹" Applying Skincare Ingredients to Fabric Softener
Formulated with a unique blend of hyaluronic acid softening ingredients*² that adhere to fibers and penetrate deep*⁴. It improves clothing flexibility and feel, provides damage care, reduces prickliness caused by friction between skin and clothing, and can also be used for baby clothes. Furthermore, to allow enjoyment of a high-quality fragrance, some natural fragrances*⁵ are used, enveloping users in an elegant, perfume-like scent.
### Two Exquisite Scents
The important fragrances in the fabric softener partly use natural fragrances*⁵.
The perfume-like, profound scent spreads widely.
Blue Mia Floral Scent
Image is for fragrance impression.
Believing that clothing that touches the skin requires a skincare approach, familiar hyaluronic acid components from skincare routines have been applied to fabric softener. While retaining the basic functions expected of a fabric softener, FANDLY further coats clothes with a “moist & fluffy veil,” delivering a smooth feel every day and a luxurious lifestyle enveloped in an elegant, perfume-like scent.
## FANDLY Concept
### Skin-Friendly New Fabric Softener*¹
FANDLY is a fabric care brand born from a skincare concept to “organize daily life.” Designed with skin care*¹ in mind for clothes, it gently accompanies daily life.
### "Skin-Friendly New Fabric Softener*¹" Applying Skincare Ingredients to Fabric Softener
Formulated with a unique blend of hyaluronic acid softening ingredients*² that adhere to fibers and penetrate deep*⁴. It improves clothing flexibility and feel, provides damage care, reduces prickliness caused by friction between skin and clothing, and can also be used for baby clothes. Furthermore, to allow enjoyment of a high-quality fragrance, some natural fragrances*⁵ are used, enveloping users in an elegant, perfume-like scent.
### Two Exquisite Scents
The important fragrances in the fabric softener partly use natural fragrances*⁵.
The perfume-like, profound scent spreads widely.
Blue Mia Floral Scent
Image is for fragrance impression.