Mail Customer Center Launches 'DM Shield': A Performance-Based Mailing List Verification and Rebate Service to Reduce Waste and Boost ROI

Mail Customer Center Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; President: Junichiro Ota), which handles 300 million direct mail (DM) shipments annually, has launched 'DM Shield,' a list cleaning service designed to fundamentally eliminate waste and issues in DM campaigns.

■ Are you facing these challenges?

・High rates of undeliverable mail, resulting in wasted costs for printing, insertion, and postage.

・Additional costs incurred just to process and list returned mail.

・Concerns regarding brand damage and loss of customer trust due to incorrect addressing or duplicate mailings.

According to our data from 300 million annual shipments, mailing lists always contain a certain percentage of errors. Overlooking these not only cuts into profits but also risks damaging your corporate brand value.

Preventing waste and enabling proactive mailing: 'DM Shield'

'DM Shield' pre-screens your mailing list, cross-referencing it against address errors, relocations, and business closures. It uses the latest database to identify and exclude 'addresses that should not be mailed to' with high precision.

■ Three Key Features of DM Shield

1. Rebates on postage for 'opted-out' mail.
The primary feature of this service is that it not only reduces waste through verification but also provides a rebate on the postage costs saved.

※ Our service fee will be deducted from the rebate amount.

2. High-precision verification by a specialized team and system handling 300 million DMs annually.
Beyond system-based judgment, our team of DM experts manually reviews the data. This prevents oversights and eliminates 'invisible risks' such as customer complaints and brand damage.

3. Maximizing ROI while controlling costs.
Clients can receive list cleaning and rebates without additional burden, maximizing ROI while keeping costs low. Furthermore, we return the excluded mailing list to you, allowing you to prevent future wasteful mailings.

This service contributes not only to improved DM delivery rates but also to the reduction of internal costs associated with handling complaints. Achieve more effective and secure DM marketing with a clean list. Please feel free to contact us for detailed fee simulations or consultations.

■ Mail Customer Center Company Overview

Mail Customer Center provides total support for direct mail, from planning and production to printing, insertion, and shipping agency services for over 700 companies nationwide. Leveraging our track record of over 300 million shipments per year, we support corporate promotional activities and operational efficiency.