Magniflex Releases New CM and Brand Movie Featuring Yuki Ishikawa Shot in Italy, Opens Special Website

"Magniflex," an Italian comprehensive bedding brand (sole import and sales agency: Flagsport Co., Ltd. / Minato-ku, Tokyo, President: Takahiro Yamane), has released a new commercial and brand movie featuring Yuki Ishikawa, a member of the Japan men's national volleyball team, and has launched the special website "Yuki Ishikawa meets Magniflex." For this project, in addition to shooting an interview in Perugia, Italy, where Ishikawa is based, he also visited the Magniflex headquarters factory near Florence. Through on-site coverage, the project depicts the way a top athlete approaches sleep and the attitude towards craftsmanship that has been passed down for many years as a single story. ## 15-Second CM Set within the atmosphere of Italy where Ishikawa spends his time, Magniflex products are impressively portrayed alongside the cityscapes of Florence and factory scenes. Through changes in his facial expressions and his hands touching the mattress, the composition naturally draws out his interest in sleep, aiming to arouse interest in the brand and its products. ▶ Click here for the CM video ## Brand Movie (approx. 5 minutes) The brand movie "Yuki Ishikawa meets Magniflex a Film" portrays the theme of "being sincere" by intertwining Ishikawa's interview with the manufacturing sites at the Italian headquarters. Ishikawa talks about his daily accumulation of effort and his attitude of facing himself. On the other hand, at the factory, there are techniques passed down for many years and artisans carefully engaging with the work right in front of them. The corporate history passed down from father to son, the daily operations on the floor finding value in repetition, and Ishikawa's own words. These attitudes, which are common despite being in different locations, quietly overlap in the video, highlighting the values behind Magniflex. ▶ Click here for the Brand Movie ## About the Special Website On the special website, in addition to the video, an interview article with Ishikawa is published. In the interview, Ishikawa talks in his own words about his daily condition building and his approach to sleep. "Only I know what suits me best." He also touches on his experience of actually trying multiple mattresses and choosing the one that fits him perfectly. By supplementing the impressions depicted in the video with the underlying thoughts expressed in words, visitors can feel a more concrete connection to the approach toward sleep. ▶ Click here for the Special Website ## About the Experience Campaign In conjunction with the launch of this site, we will conduct an in-store experience campaign titled "Watashi meets Magniflex (I meet Magniflex) Mattress Experience Campaign." A mattress is a product that you can truly understand only by actually lying down and checking it with your own body. In this campaign, those who experience the mattress in-store and post their feedback will be entered into a lottery to win the mattress they tried or a special mini pillow. **○ Campaign Overview** Name: Watashi meets Magniflex Mattress Experience Campaign Period: Friday, April 3, 2026 - Sunday, April 19, 2026 Details: Please actually experience Magniflex in-store and find the mattress that makes you feel "This is the one." From among those who experienced it, we will give away the mattress you encountered or a special mini pillow (not for sale) by lottery. Prizes: - The mattress you encountered: 3 winners - Special mini pillow (not for sale): 20 winners ▶ Click here for Campaign Details ****