Representative Director and CEO Akishi Shimomura of Magic Shields Inc. Appears on TV Asahi's 'Shiawase no Tane.', Introducing the Challenge Toward a 'World Where People Can Stand Up No Matter How Many Times They Fall'
Magic Shields CEO Akishi Shimomura appeared on TV Asahi's program to introduce the shock-absorbing floor 'Coroyawa', which reduces fall fractures. The product holds a 78% market share with over 1,000 installations.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 21:36
- 🔍 Collected: April 6, 2026 at 13:00
- 🤖 AI Analyzed: April 21, 2026 at 01:04 (348h 4m after Collected)
Magic Shields Inc. (Headquarters: Hamamatsu City, Shizuoka Prefecture, Representative Director and CEO: Akishi Shimomura) is pleased to announce that its Representative Director and CEO, Akishi Shimomura, appeared on TV Asahi's 'Shiawase no Tane.' broadcast at 9:55 AM on Saturday, April 4, 2026 (broadcast only in the Kanto area, program available on YouTube).
This program focuses on people who practice actions to improve the future in their daily lives from the perspective of SDGs, introducing the 'first step' to weave our lifestyles into the future.
[Image caption: Akishi Shimomura (Representative Director and CEO of Magic Shields Inc.) and the new material 'Coroyawa®' that becomes soft only when you fall]
■ Initiatives Introduced in the Program
The program introduced the background and passion behind our product development to address the social issue of bone fractures caused by falls in nursing care and medical settings.
Shimomura previously engaged in the research and development of shock-absorbing technology during collisions at a motorcycle manufacturer, and applied this technology to develop the shock-absorbing floor and mat 'Coroyawa®,' which reduces the risk of bone fractures during a fall.
While previous measures primarily focused on 'preventing falls,' 'Coroyawa®' is increasingly being adopted in medical and nursing care settings as a new material based on the novel concept of providing a safe environment even if a fall occurs, balancing the conflicting properties of walking stability and shock absorption during a fall.
In addition to shock absorption, the company is also working on research and development of technology to visualize the causes of falls and lead to prevention by incorporating sensors into the floor, aiming to realize a 'world where people can stand up no matter how many times they fall.'
■ Voices from the Field
The program also introduced the voices of medical professionals who have actually introduced the product.
'The sense of security provided by the floor has allowed us to watch over patients' desire to "walk" with a little more composure. I think it also leads to the maintenance of patients' daily activities.' - Hamamatsu City Rehabilitation Hospital
■ Program Video (YouTube)
You can watch the broadcast content from the following link.
https://youtu.be/DTrQQl_fGpo?si=qK4BzAx-_S4dKMI_
■ Program Overview
Program Name: Shiawase no Tane.
Broadcaster: TV Asahi
Broadcast Date and Time: Saturday, April 4, 2026, 9:55 AM - (Broadcast only in the Kanto area)
[About the shock-absorbing floor & mat 'Coroyawa®']
'Coroyawa®' is a specially structured shock-absorbing floor and mat developed to reduce the risk of injuries such as femoral fractures caused by falls in the elderly. It has already been installed in over 1,000 facilities, primarily nursing care facilities such as hospitals, special nursing homes, and paid nursing homes, and has been very well received. In addition, it achieved the No. 1 annual sales volume share in 2025 in the buffer mat/cushion category for corporate sales (78% share) *1.
We at Magic Shields believe that preventing fall fractures through 'Coroyawa®' can reduce continuously rising medical and nursing care costs and help improve labor shortages and working environments in the medical field. Without being satisfied with the current situation, we will continue to focus on product development and improvement to reduce the risk of fatal fall fractures.
*1 202
This program focuses on people who practice actions to improve the future in their daily lives from the perspective of SDGs, introducing the 'first step' to weave our lifestyles into the future.
[Image caption: Akishi Shimomura (Representative Director and CEO of Magic Shields Inc.) and the new material 'Coroyawa®' that becomes soft only when you fall]
■ Initiatives Introduced in the Program
The program introduced the background and passion behind our product development to address the social issue of bone fractures caused by falls in nursing care and medical settings.
Shimomura previously engaged in the research and development of shock-absorbing technology during collisions at a motorcycle manufacturer, and applied this technology to develop the shock-absorbing floor and mat 'Coroyawa®,' which reduces the risk of bone fractures during a fall.
While previous measures primarily focused on 'preventing falls,' 'Coroyawa®' is increasingly being adopted in medical and nursing care settings as a new material based on the novel concept of providing a safe environment even if a fall occurs, balancing the conflicting properties of walking stability and shock absorption during a fall.
In addition to shock absorption, the company is also working on research and development of technology to visualize the causes of falls and lead to prevention by incorporating sensors into the floor, aiming to realize a 'world where people can stand up no matter how many times they fall.'
■ Voices from the Field
The program also introduced the voices of medical professionals who have actually introduced the product.
'The sense of security provided by the floor has allowed us to watch over patients' desire to "walk" with a little more composure. I think it also leads to the maintenance of patients' daily activities.' - Hamamatsu City Rehabilitation Hospital
■ Program Video (YouTube)
You can watch the broadcast content from the following link.
https://youtu.be/DTrQQl_fGpo?si=qK4BzAx-_S4dKMI_
■ Program Overview
Program Name: Shiawase no Tane.
Broadcaster: TV Asahi
Broadcast Date and Time: Saturday, April 4, 2026, 9:55 AM - (Broadcast only in the Kanto area)
[About the shock-absorbing floor & mat 'Coroyawa®']
'Coroyawa®' is a specially structured shock-absorbing floor and mat developed to reduce the risk of injuries such as femoral fractures caused by falls in the elderly. It has already been installed in over 1,000 facilities, primarily nursing care facilities such as hospitals, special nursing homes, and paid nursing homes, and has been very well received. In addition, it achieved the No. 1 annual sales volume share in 2025 in the buffer mat/cushion category for corporate sales (78% share) *1.
We at Magic Shields believe that preventing fall fractures through 'Coroyawa®' can reduce continuously rising medical and nursing care costs and help improve labor shortages and working environments in the medical field. Without being satisfied with the current situation, we will continue to focus on product development and improvement to reduce the risk of fatal fall fractures.
*1 202