'Coroyawa®' Participates in User-Participatory PoC in Denmark, the World's Leading Welfare State, Gaining High Evaluation from Professionals and Citizens and Confidence for European Expansion

Magic Shields Inc. (Headquarters: Hamamatsu City, Shizuoka Prefecture, Representative Director and CEO: Akashi Shimomura) participated in a user-participatory PoC (Proof of Concept) conducted in Denmark from January to March 2026 to verify the acceptability and feasibility of introducing Japanese nursing care solutions. They tested the impact-absorbing floor & mat 'Coroyawa®', which reduces the risk of fractures during falls.

This PoC was conducted in collaboration with Will Group Inc. and Public Intelligence in Denmark, with the aim of verifying implementation feasibility looking ahead to European expansion.

Thirty-five diverse stakeholders participated in this verification, including professionals such as physical therapists, nurses, and care workers, IT/security personnel, elderly residents of Vesthimmerland, and social welfare students, conducting a multifaceted evaluation on effectiveness, safety, and acceptability.

Why Denmark? (Background of PoC) Japan is aging faster than any other country in the world, and the nursing care know-how and technology cultivated there are expected to be utilized in overseas markets facing similar challenges. As Europe also ages, the need for technology introduction in the nursing care sector is increasing.

Among them, Denmark is a welfare-advanced nation boasting the highest global standards in systems, technology, and on-site operations. It has an environment where practical and rigorous evaluation of new technologies is conducted under the initiative of local governments.

Furthermore, the culture of 'Co-creation', where citizens, government, and companies work together to solve problems, is deeply rooted, making it possible to verify how products will be accepted in actual living environments.

With the cooperation of Public Intelligence, this PoC was conducted at the Vesthimmerland Living Lab, which replicates a living environment.

The knowledge gained in such an environment will accelerate expansion to Nordic countries and the entire EU, serving as highly reliable evidence to support business development in the global nursing care sector.

PoC Overview This PoC was conducted in a simulation format assuming an actual living environment, verifying the product's effectiveness and implementation feasibility from multiple perspectives.

Verification Service: Impact-absorbing floor & mat 'Coroyawa®' reducing fracture risk during falls Implementation Period: January - March 2026 Location: Vesthimmerland Living Lab (Denmark) Testing Method: Multifaceted verification conducted through four simulations involving professionals, IT/security personnel, citizens, and students.