Realizing a World Where One Can Stand Up After Any Fall: Reducing Fracture Risks with "Koroyawa®," the Floor and Mat That Softens Only Upon Impact #April Dream

Our company supports 'April Dream,' an initiative to make April 1st a day for sharing dreams. This press release outlines the dream of Magic Shields Inc.

Magic Shields Inc. (Headquarters: Hamamatsu City, Shizuoka Prefecture; CEO: Akiji Shimomura) aims to realize a world where people can stand up again no matter how many times they fall, by reducing the risk of bone fractures through 'Koroyawa®,' a floor and mat that becomes soft only when someone falls.

### Why we want to realize this dream Fractures caused by falls among the elderly are more than just injuries. They often trigger a need for long-term care, such as becoming bedridden or developing dementia, significantly altering a person's life.

In Japan, 1 million people experience fractures from falls every year. Behind each case lies the reality of lives transformed for the individuals and their families, and the loss of what was once a normal daily routine.

No matter how many measures are taken, falls cannot be reduced to zero. Even so, the reality remains that a single fall can change a life forever.

We believe we can change this reality.

Being able to stand up again no longer mattering how many times one falls. Creating an environment where people around the world are protected from accidents and injuries, allowing them to live with peace of mind.

This sentiment is our starting point.

### Initiatives of Magic Shields We believe it is necessary not only to 'prevent falls' but also to create an environment where 'falling does not result in serious injury.'

To achieve this, we developed 'Koroyawa®,' an impact-absorbing floor and mat with a special structure that softens only upon impact.

It remains firm and stable like a normal floor while walking but absorbs impact during a fall to reduce the risk of fractures. By simultaneously achieving the conflicting performances of 'walking comfort' and 'impact absorption,' which were previously difficult to balance, we are presenting a new way of fall prevention: 'protecting even if one falls.'

Currently, 'Koroyawa®' is beginning to spread mainly in medical and nursing care facilities, but the future we truly want to realize lies further ahead.

A society where everyone can continue to move of their own will without excessive fear of falling. Toward this goal, we will further evolve this technology and deliver it to more people.