Experience in 8 seconds*1! "hiritu" hair quality corrective*2 mask welcomes the Aurora Series! Aurora Gloss formulation transforms dull hair into soft, shiny locks!
Magicnumber Co., Ltd. is launching the new "Aurora Series" within its balance care brand "hiritu," a hair quality corrective mask that provides dual care for shine and flyaways. It promises to transform dull hair into soft, shiny locks in just 8 seconds with its Aurora Gloss formulation. Pre-sales begin late May at Loft stores nationwide and Loft online store, with general sales starting June 11th on the OFFICIAL WEB SHOP.
📋 Article Processing Timeline
- 📰 Published: May 13, 2026 at 20:00
- 🔍 Collected: May 13, 2026 at 11:31
- 🤖 AI Analyzed: May 14, 2026 at 03:17 (15h 45m after Collected)
Magicnumber Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch the "Aurora Series" as a new line of its 'hiritu Balance Repair Hair Mask' from its balance care brand "hiritu," which provides dual care for shine and flyaways to achieve shiny hair. Pre-sales will begin in late May at Loft stores nationwide*3 and the Loft online store, and general sales will commence on June 11th (Thursday) on the OFFICIAL WEB SHOP.
'hiritu Balance Repair Hair Mask Aurora' is a special mask that achieves light quality correction*4 with an Aurora Gloss formulation. It targets severe dullness in damaged hair, supplying moisture from deep within the hair. It leads to soft, shiny hair with an 8-second sensory experience*1. Additionally, it features a crisp and impressive "Cassis & Patchouli" fragrance, allowing you to enjoy a luxurious bath time. It is recommended for those concerned about dullness and stiffness due to accumulated damage.
Official Website
Product Features
01 Achieve light quality correction*4 for damaged hair with an exquisite balance of moisture and oil!
It smooths and creates a lustrous, shiny state for the entire hair, providing a dual approach to dull, damaged hair.
＼The best of both moisture and oil／
It is formulated with "Aqua components*5" containing moisture and "Brilliant components*6" containing oil in an exquisite balance. By supplying water-soluble ingredients in addition to oil, it plumps the inside of the hair and smoothes the hair surface, correcting*4 accumulated damaged hair into a shiny, beautiful state.
02 Replenish moisture with Aqua components*5 for soft, shiny hair
Water-soluble Aqua components*5 supply and retain moisture from deep within the hair. It imparts flexibility to the hair, leading to soft, smooth, and shiny hair. It moisturizes from the core of the hair without stickiness, yet maintains a non-heavy texture.
Sodium Hyaluronate / Water-soluble Collagen / Glycerin / Diglycerin (all moisturizing ingredients)
03 Enhance gloss with Brilliant components*6 for a smooth texture
It adopts an Aurora Gloss formulation, luxuriously blended with Brilliant components*6, which also possess water-retention functions.
With a multifaceted approach to creating shine, it intensively repairs damage, leading to dazzling hair with a smooth, radiant texture.
◆Smoothes the hair surface while retaining moisture
Dimer Dilinoleyl Dimer Dilinoleate Bis*7 (repair component)
◆Retains moisture and protects the hair surface
Squalane / Camellia Seed Oil / Macadamia Seed Oil / Sunflower Seed Oil / Castor Oil (all moisturizing ingredients)
◆Oil-soluble components with affinity for water provide thorough moisturization
5 types of Ceramides*8 / Sphingolipids (all moisturizing ingredients)
LINE UP
・hiritu Balance Repair Hair Mask Aurora [NEW]
180g 1,650 yen (tax included)
・hiritu Balance Repair Hair Mask Smooth
180g 1,540 yen (tax included)
・hiritu Balance Repair Hair Mask Moist
180g 1,540 yen (tax included)
Launch Date / Distribution
Late May: Pre-sales begin at Loft stores nationwide*3 and Loft online store
June 11th (Thursday): Sales begin on OFFICIAL WEB SHOP
*1 Refers to the application time to hair. *2 Refers to restoring hair texture by replenishing moisture. *3 Some stores may not carry the product, and availability may be discontinued without notice. *4 Refers to repairing damage and restoring hair to a shiny state. *5 Sodium Hyaluronate, Water-soluble Collagen, Glycerin, Diglycerin (moisturizing ingredients). *6 Dimer Dilinoleyl Dimer Dilinoleate Bis (behenyl/isostearyl/phytosteryl), Squalane, Camellia Seed Oil, Macadamia Seed Oil, Sunflower Seed Oil, Castor Oil, Ceramide NG, Ceramide NP, Ceramide AP, Ceramide AG, Ceramide EOP, Sphingolipids (shine components). *7 Dimer Dilinoleyl Dimer Dilinoleate Bis (behenyl/isostearyl/phytosteryl). *8 Ceramide NG, Ceramide NP, Ceramide AP, Ceramide AG, Ceramide EOP.
'hiritu Balance Repair Hair Mask Aurora' is a special mask that achieves light quality correction*4 with an Aurora Gloss formulation. It targets severe dullness in damaged hair, supplying moisture from deep within the hair. It leads to soft, shiny hair with an 8-second sensory experience*1. Additionally, it features a crisp and impressive "Cassis & Patchouli" fragrance, allowing you to enjoy a luxurious bath time. It is recommended for those concerned about dullness and stiffness due to accumulated damage.
Official Website
Product Features
01 Achieve light quality correction*4 for damaged hair with an exquisite balance of moisture and oil!
It smooths and creates a lustrous, shiny state for the entire hair, providing a dual approach to dull, damaged hair.
＼The best of both moisture and oil／
It is formulated with "Aqua components*5" containing moisture and "Brilliant components*6" containing oil in an exquisite balance. By supplying water-soluble ingredients in addition to oil, it plumps the inside of the hair and smoothes the hair surface, correcting*4 accumulated damaged hair into a shiny, beautiful state.
02 Replenish moisture with Aqua components*5 for soft, shiny hair
Water-soluble Aqua components*5 supply and retain moisture from deep within the hair. It imparts flexibility to the hair, leading to soft, smooth, and shiny hair. It moisturizes from the core of the hair without stickiness, yet maintains a non-heavy texture.
Sodium Hyaluronate / Water-soluble Collagen / Glycerin / Diglycerin (all moisturizing ingredients)
03 Enhance gloss with Brilliant components*6 for a smooth texture
It adopts an Aurora Gloss formulation, luxuriously blended with Brilliant components*6, which also possess water-retention functions.
With a multifaceted approach to creating shine, it intensively repairs damage, leading to dazzling hair with a smooth, radiant texture.
◆Smoothes the hair surface while retaining moisture
Dimer Dilinoleyl Dimer Dilinoleate Bis*7 (repair component)
◆Retains moisture and protects the hair surface
Squalane / Camellia Seed Oil / Macadamia Seed Oil / Sunflower Seed Oil / Castor Oil (all moisturizing ingredients)
◆Oil-soluble components with affinity for water provide thorough moisturization
5 types of Ceramides*8 / Sphingolipids (all moisturizing ingredients)
LINE UP
・hiritu Balance Repair Hair Mask Aurora [NEW]
180g 1,650 yen (tax included)
・hiritu Balance Repair Hair Mask Smooth
180g 1,540 yen (tax included)
・hiritu Balance Repair Hair Mask Moist
180g 1,540 yen (tax included)
Launch Date / Distribution
Late May: Pre-sales begin at Loft stores nationwide*3 and Loft online store
June 11th (Thursday): Sales begin on OFFICIAL WEB SHOP
*1 Refers to the application time to hair. *2 Refers to restoring hair texture by replenishing moisture. *3 Some stores may not carry the product, and availability may be discontinued without notice. *4 Refers to repairing damage and restoring hair to a shiny state. *5 Sodium Hyaluronate, Water-soluble Collagen, Glycerin, Diglycerin (moisturizing ingredients). *6 Dimer Dilinoleyl Dimer Dilinoleate Bis (behenyl/isostearyl/phytosteryl), Squalane, Camellia Seed Oil, Macadamia Seed Oil, Sunflower Seed Oil, Castor Oil, Ceramide NG, Ceramide NP, Ceramide AP, Ceramide AG, Ceramide EOP, Sphingolipids (shine components). *7 Dimer Dilinoleyl Dimer Dilinoleate Bis (behenyl/isostearyl/phytosteryl). *8 Ceramide NG, Ceramide NP, Ceramide AP, Ceramide AG, Ceramide EOP.