toBe Marketing and Magic Moment Collaborate to Launch New Sales Support Menu Maximizing the Value of Salesforce's 'Agentforce'
toBe Marketing and Magic Moment announced a collaboration to provide a new sales support solution that automates data entry to maximize the effectiveness of Salesforce's autonomous AI, Agentforce.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:30
- 🤖 AI Analyzed: April 21, 2026 at 06:49 (448h 19m after Collected)
toBe Marketing Inc. (Headquarters: Chuo-ku, Tokyo, Representative Director and CEO: Tomokazu Koike, hereinafter "toBe Marketing") and Magic Moment Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Yuya Murao, hereinafter "Magic Moment") announce the start of a collaboration to develop and provide a sales support solution aimed at maximizing the deployment effects of Salesforce's autonomous AI agent function, "Agentforce".
Through this collaboration, Magic Moment's AI sales engagement platform "Magic Moment Playbook" will be integrated into the Salesforce MA/CRM support services provided by toBe Marketing. This eliminates "frontline data entry burden" and "data deficiency"—the biggest barriers to AI utilization—and provides a next-generation sales DX foundation where Agentforce functions autonomously based on accurate customer data in a one-stop manner.
Background of the Collaboration: AI Without Data is Just an Empty Box
"Agentforce," announced by Salesforce, is a groundbreaking technology where AI acts autonomously to support sales and customer success. However, to draw out its capabilities to the maximum, "accurate and fresh activity data" is essential to serve as the basis for the AI's judgment.
In many companies, inputting data into SFA (Sales Force Automation) systems has become a burden on frontline staff, leading to operations running on insufficient data. As a result, even as AI adoption progresses, companies face the challenge of "AI cannot make correct proposals because there is no data."
toBe Marketing and Magic Moment share the common recognition that "manual entry is a failure of humanity." They are convinced that a system where data gathers without human input (Data Capture) will become an essential infrastructure in the Agentforce era, which led to this collaboration.
Features of the New Solution: Building a "Corporate Nervous System" Achieved with Zero Input
This solution is a new sales support menu for the Agentforce era, fusing toBe Marketing's abundant know-how in Salesforce support with Magic Moment's data automation technology.
1. Supplying Fuel to Agentforce with "Zero Input" (Data Capture)
"Magic Moment Playbook" automatically records and structures sales activity data from daily tasks such as emails, calendars, and web conferences, and synchronizes it with Salesforce in real-time. While reducing the frontline input burden to zero, it continuously supplies the "rich data in both quality and quantity" necessary for Agentforce to learn and infer.
2. Standardization of the Sales Process and AI Agent Integration
With "Playbook," which systematizes the behavioral patterns of top sales reps, high-touch sales activities that humans should perform are seamlessly linked with autonomous tasks that Agentforce should handle (such as sending routine emails, research, and suggesting next actions). This builds a highly productive sales process where humans and AI work together harmoniously.
3. Advanced Integration with MA (Marketing Automation)
By combining this with Account Engagement (formerly Pardot) utilization support—which is a strength of toBe Marketing—we realize seamless data integration from marketing to sales and customer success.
Through this collaboration, Magic Moment's AI sales engagement platform "Magic Moment Playbook" will be integrated into the Salesforce MA/CRM support services provided by toBe Marketing. This eliminates "frontline data entry burden" and "data deficiency"—the biggest barriers to AI utilization—and provides a next-generation sales DX foundation where Agentforce functions autonomously based on accurate customer data in a one-stop manner.
Background of the Collaboration: AI Without Data is Just an Empty Box
"Agentforce," announced by Salesforce, is a groundbreaking technology where AI acts autonomously to support sales and customer success. However, to draw out its capabilities to the maximum, "accurate and fresh activity data" is essential to serve as the basis for the AI's judgment.
In many companies, inputting data into SFA (Sales Force Automation) systems has become a burden on frontline staff, leading to operations running on insufficient data. As a result, even as AI adoption progresses, companies face the challenge of "AI cannot make correct proposals because there is no data."
toBe Marketing and Magic Moment share the common recognition that "manual entry is a failure of humanity." They are convinced that a system where data gathers without human input (Data Capture) will become an essential infrastructure in the Agentforce era, which led to this collaboration.
Features of the New Solution: Building a "Corporate Nervous System" Achieved with Zero Input
This solution is a new sales support menu for the Agentforce era, fusing toBe Marketing's abundant know-how in Salesforce support with Magic Moment's data automation technology.
1. Supplying Fuel to Agentforce with "Zero Input" (Data Capture)
"Magic Moment Playbook" automatically records and structures sales activity data from daily tasks such as emails, calendars, and web conferences, and synchronizes it with Salesforce in real-time. While reducing the frontline input burden to zero, it continuously supplies the "rich data in both quality and quantity" necessary for Agentforce to learn and infer.
2. Standardization of the Sales Process and AI Agent Integration
With "Playbook," which systematizes the behavioral patterns of top sales reps, high-touch sales activities that humans should perform are seamlessly linked with autonomous tasks that Agentforce should handle (such as sending routine emails, research, and suggesting next actions). This builds a highly productive sales process where humans and AI work together harmoniously.
3. Advanced Integration with MA (Marketing Automation)
By combining this with Account Engagement (formerly Pardot) utilization support—which is a strength of toBe Marketing—we realize seamless data integration from marketing to sales and customer success.