BBS Japan Co., Ltd. (President: Takayuki Nitta; Headquarters: Minato-ku, Tokyo) will hold its 5th photo contest. This year, to commemorate the announcement of the new tagline "Performance Driven" effective from January 2026, the contest is renewed and calls for entries from both domestic and international participants.

"Performance Driven" embodies BBS's raison d'être rooted in motorsports and symbolizes the spirit of passing on that legacy to the next generation. It breathes the philosophy of BBS that pursues ultimate performance and continues to create functional beauty through uncompromising craftsmanship.

Based on the concept of "Performance Driven," the contest has established four new categories: "Timeless Classic," "BBS Legends," "Motorsport," and "Performance Driven." All categories are born from words that symbolize BBS. Please submit works that reflect the BBS culture unique to each region, aligned with the theme of each category.

Anyone who owns BBS wheels can enter via Instagram. The contest aims to connect users worldwide and share the appeal of BBS. We look forward to your best shot.

Selected works will receive a BBS logo photo panel using the submitted photo, original goods, and will be featured in the 2027 BBS original desktop calendar. We eagerly await the masterpieces that will adorn next year's calendar.

●Overview

Contest name: Performance Driven BBS Photo Contest 2026

Entry period: June 8 (Mon) to August 31 (Mon), 2026

Categories:

Category 1) Performance Driven Express your dedication to driving, functional beauty, and passion—your interpretation of "Performance Driven."

Category 2) Timeless Classic Timeless beauty that never fades. Capture BBS's universal value from your perspective.

Category 3) BBS Legends BBS has etched countless histories and achievements. Capture its brilliance and become part of the legend.

Category 4) Motorsport Genuine performance and presence cultivated on the circuit. Submit a photo that showcases motorsports-derived BBS.

Eligibility: ・BBS forged wheel owners who can submit photos of their own vehicles. ・Those who agree to the use of submitted photos for company promotions including web, SNS, and calendars.

How to enter: ① Follow BBS Japan's official Instagram account (@bbs_japan_official). ② Choose a category and photograph. ③ Post a photo matching the category on Instagram with hashtags "#bbsphotocontest" and "#category name" and tag @bbs_japan_official.

●Special contest page

For details, see the special site: https://bbs-japan.co.jp/photocontest2026/

●Prizes

Grand Prize (1 winner): BBS original photo panel, trophy, director's chair, T-shirt

Second Prize (2 winners): BBS original photo panel, container box, T-shirt

President's Award (1 winner): BBS original photo panel, Lamy ballpoint pen, T-shirt

Category Prize (2 winners each): BBS original photo panel, T-shirt

●Selection

・In-house screening of all entries to determine winners. ・Comprehensive evaluation from aspects such as photographic expression, thematic relevance, and originality, decided by the organizer. *Selection results will not be individually notified. Thank you for your understanding.

●Announcement

Early October 2026 on the special site and BBS Japan official Instagram.

2025 Grand Prize work

BBS Japan Co., Ltd.

[Company Overview of BBS Japan Co., Ltd.] Pioneered mass production of aluminum forged wheels for automobiles worldwide. Established the "BBS" brand with unmatched technology and quality, including magnesium forged wheels for F1 and extra-super duralumin forged wheels. Continues to challenge aiming for "the world's best wheels."

Tokyo Headquarters: Shiba Park Building A 12F, 2-4-1 Shibakoen, Minato-ku, Tokyo Takaoka Headquarters & Factory: 525 Fukuda Rokka, Takaoka City, Toyama Prefecture Representative: President Takayuki Nitta Business: Domestic manufacture, sales, import and export of light alloy wheels for vehicles Website: https://bbs-japan.co.jp *Member of Maeda Kosen Group.

Maeda Kosen Co., Ltd.

Since its establishment in 1972, as a company involved in infrastructure development and maintenance, it has expanded its business by manufacturing and selling civil engineering materials, as well as manufacturing, processing, and selling industrial materials and nonwoven fabrics made from various fibers. As a comprehensive "geosynthetics" company, it contributes to creating a safe, secure, and prosperous society for local communities and building a country more resilient to disasters.

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  • Source: PR TIMES
  • Category: Event