MAVEL Receives "Gold" Certification for Two Consecutive Years in SmartNews Ads Partner Program
Key facts
- MAVEL Receives "Gold" Certification for Two Consecutive Years in SmartNews Ads Partner Program
- MAVEL has been certified as "Gold" for the second consecutive year in SmartNews Inc.'s "SmartNews Ads Partner Program." The company operates an LTV marketing business focused on performance-based compensation, and this recognition highlights its achievements in advertising operation support.
- Source: PR Times
- Date: June 12, 2026
Direct answer
MAVEL has been certified as "Gold" for the second consecutive year in SmartNews Inc.'s "SmartNews Ads Partner Program." The company operates an LTV marketing business focused on performance-based compensation, and this recognition highlights its achievements in advertising operation support.
- Citation
- MAVEL Receives "Gold" Certification for Two Consecutive Years in SmartNews Ads Partner Program (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
MAVEL has been certified as "Gold" for the second consecutive year in SmartNews Inc.'s "SmartNews Ads Partner Program." The company operates an LTV marketing business focused on performance-based compensation, and this recognition highlights its achievements in advertising operation support.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 10:00
- 🔍 Collected: June 12, 2026 at 10:28 (27 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (6h 24m after Collected)
MAVEL Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Tomohiro Chiba; hereinafter "MAVEL"), a group company of Macbee Planet Inc. that operates an LTV marketing business and advocates "All marketing on a performance basis," is pleased to announce that it has been certified as "Gold" for the second consecutive year in the "SmartNews Ads Partner Program," an accredited agency system provided by SmartNews, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kaisei Hamamoto; hereinafter "SmartNews").
About the "SmartNews Ads Partner Program"
The "SmartNews Ads Partner Program" is a certification system for advertising agencies that handle SmartNews Ads products and services and conduct direct transactions with SmartNews. Partner ranks are determined based on factors such as the advertising agency's sales performance on SmartNews Ads, and the certification ranks consist of five levels: Diamond, Platinum, Gold, Silver, and Bronze.
SmartNews is a media platform with a wide reach to consumers as a news app. By engaging users in the context of daily information gathering, it is one of the advertising platforms that advertisers can easily utilize for marketing strategies that consider everything from awareness to acquisition.
Background of Two Consecutive Years of Gold Certification
As a core company of the Macbee Planet Group, which advocates "All marketing on a performance basis," MAVEL provides digital marketing support that assists advertisers in customer acquisition and LTV maximization.
On SmartNews Ads as well, MAVEL has been working on operational improvements, creative verification, and performance analysis tailored to the platform's characteristics, leveraging the unique information context and broad user reach of a news app. This consecutive Gold certification for two years demonstrates the continuation of such LTV-oriented advertising operation support.
Furthermore, MAVEL is committed to improving advertising quality. In compliance with JIAA's "Guidelines for Ensuring Quality of Advertising Traffic" and "Brand Safety Guidelines," MAVEL promotes the elimination of invalid traffic and the assurance of brand safety. By striving to achieve maximum results for advertisers and provide a trustworthy advertising experience for consumers, MAVEL aims for healthy advertising distribution.
Comment from Tomohiro Chiba, Representative Director of MAVEL
"We are deeply honored to be certified as Gold for the second consecutive year in the 'SmartNews Ads Partner Program.' We sincerely thank everyone at SmartNews for their ongoing support, as well as our advertisers who entrust us with their advertising operations.
In today's rapidly changing advertising environment, we believe that deeply understanding the characteristics of each platform and continuously pursuing operations that lead to results are crucial for contributing to corporate growth.
We will continue to work through our partnership with SmartNews to provide marketing support that delivers more effective results for our advertisers."
■ "All marketing on a performance basis" Macbee Planet
Macbee Planet is a marketing company that offers services for each funnel stage – awareness, acquisition, and retention – on a performance-based compensation model. With its proprietary tracking technology, the company achieves client customer acquisition with minimized risk through performance-based marketing that predicts LTV and optimizes ROI using the power of "Data x Technology x Consulting."
■ Company Overview
Company Name: Macbee Planet Inc.
Representative: Tomohiro Chiba, President and CEO
Location: 3-11-11 Shibuya, Shibuya-ku, Tokyo
Established: August 25, 2015
Capital: 2,635 million yen (as of the end of April 2025)
Business Activities: LTV Marketing Business
Macbee Planet Official Website: https://macbee-planet.com
Company Name: MAVEL Co., Ltd.
Representative: Tomohiro Chiba, President and CEO
Location: 3-11-11 Shibuya, Shibuya-ku, Tokyo
Business Start Date: November 1, 2023
Capital: 88 million yen (as of the end of February 2026)
Business Activities: LTV Marketing Business
MAVEL Official Website: https://mavel.co.jp
About the "SmartNews Ads Partner Program"
The "SmartNews Ads Partner Program" is a certification system for advertising agencies that handle SmartNews Ads products and services and conduct direct transactions with SmartNews. Partner ranks are determined based on factors such as the advertising agency's sales performance on SmartNews Ads, and the certification ranks consist of five levels: Diamond, Platinum, Gold, Silver, and Bronze.
SmartNews is a media platform with a wide reach to consumers as a news app. By engaging users in the context of daily information gathering, it is one of the advertising platforms that advertisers can easily utilize for marketing strategies that consider everything from awareness to acquisition.
Background of Two Consecutive Years of Gold Certification
As a core company of the Macbee Planet Group, which advocates "All marketing on a performance basis," MAVEL provides digital marketing support that assists advertisers in customer acquisition and LTV maximization.
On SmartNews Ads as well, MAVEL has been working on operational improvements, creative verification, and performance analysis tailored to the platform's characteristics, leveraging the unique information context and broad user reach of a news app. This consecutive Gold certification for two years demonstrates the continuation of such LTV-oriented advertising operation support.
Furthermore, MAVEL is committed to improving advertising quality. In compliance with JIAA's "Guidelines for Ensuring Quality of Advertising Traffic" and "Brand Safety Guidelines," MAVEL promotes the elimination of invalid traffic and the assurance of brand safety. By striving to achieve maximum results for advertisers and provide a trustworthy advertising experience for consumers, MAVEL aims for healthy advertising distribution.
Comment from Tomohiro Chiba, Representative Director of MAVEL
"We are deeply honored to be certified as Gold for the second consecutive year in the 'SmartNews Ads Partner Program.' We sincerely thank everyone at SmartNews for their ongoing support, as well as our advertisers who entrust us with their advertising operations.
In today's rapidly changing advertising environment, we believe that deeply understanding the characteristics of each platform and continuously pursuing operations that lead to results are crucial for contributing to corporate growth.
We will continue to work through our partnership with SmartNews to provide marketing support that delivers more effective results for our advertisers."
■ "All marketing on a performance basis" Macbee Planet
Macbee Planet is a marketing company that offers services for each funnel stage – awareness, acquisition, and retention – on a performance-based compensation model. With its proprietary tracking technology, the company achieves client customer acquisition with minimized risk through performance-based marketing that predicts LTV and optimizes ROI using the power of "Data x Technology x Consulting."
■ Company Overview
Company Name: Macbee Planet Inc.
Representative: Tomohiro Chiba, President and CEO
Location: 3-11-11 Shibuya, Shibuya-ku, Tokyo
Established: August 25, 2015
Capital: 2,635 million yen (as of the end of April 2025)
Business Activities: LTV Marketing Business
Macbee Planet Official Website: https://macbee-planet.com
Company Name: MAVEL Co., Ltd.
Representative: Tomohiro Chiba, President and CEO
Location: 3-11-11 Shibuya, Shibuya-ku, Tokyo
Business Start Date: November 1, 2023
Capital: 88 million yen (as of the end of February 2026)
Business Activities: LTV Marketing Business
MAVEL Official Website: https://mavel.co.jp
FAQ
What are MAVEL's strengths?
MAVEL's strength lies in its "All marketing on a performance basis" approach, utilizing data and technology to maximize advertiser LTV. The consecutive Gold certifications from SmartNews further validate their proven track record.
What are the benefits of SmartNews Ads?
SmartNews offers broad user reach and engagement during daily information consumption, making it an effective advertising platform for advertisers to implement marketing strategies from awareness to acquisition.
What is LTV marketing?
LTV marketing aims to maximize Customer Lifetime Value. MAVEL optimizes ROI through proprietary tracking technology and data analysis.
What kind of company is MAVEL?
MAVEL is a subsidiary of Macbee Planet Inc., specializing in performance-based LTV marketing. They support advertisers in customer acquisition and LTV maximization.
How will this certification impact MAVEL?
The consecutive Gold certification enhances MAVEL's credibility and track record on SmartNews Ads, allowing advertisers to entrust their ad operations with greater confidence and potentially opening up new business opportunities.