Macbee Planet Announces Kenta Fujiwara to Speak at Marketing Agenda 2026

## Macbee Planet Announces Kenta Fujiwara to Speak at Marketing Agenda 2026

Macbee Planet, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Tomohiro Chiba; hereinafter the 'Company'), which advocates for 'performance-based marketing for everything,' announced that Kenta Fujiwara, Representative Director and President of its group company Macbee X, Inc., will speak at 'Marketing Agenda 2026,' one of Japan's premier marketing conferences, to be held from June 2 (Tue) to June 4 (Thu), 2026.

### Session Overview

In recent years, it has become increasingly important in the marketing field to move beyond evaluating advertising performance within single channels and instead adopt a comprehensive view of customer touchpoints and data to make investment decisions based on ROAS and LTV. Furthermore, as consumer search and comparison behaviors evolve with the advancement of AI, companies are required to design marketing strategies that accurately measure and integrate data to balance short-term acquisition efficiency with long-term customer value.

In this session, Kenta Fujiwara, Representative Director and President of Macbee X, Inc., from our group, will welcome Yushi Tanabe, General Manager of the Growth Strategy Promotion Department at Monex, Inc., as a guest speaker. Based on Monex's current situation and initiatives, they will discuss the optimization of marketing structures, approaches to cross-channel evaluation, and the ideal state of advertising investment for sustainable growth.

Additionally, with the spread of generative AI and AI agents, the company will introduce brand discovery and comparison surface design based on AIO (AI Optimization) and AIAO, anticipating the 'zero-click' era where consumers collect information and make comparisons within AI responses without clicking on search result links. The session will explore how to implement marketing that leads to continuous business growth by leveraging data and AI, rather than focusing solely on short-term acquisition efficiency.

### Speaker Profiles

**Kenta Fujiwara**
Representative Director and President, Macbee X, Inc. / Director, MAVEL, Inc.
With a background in digital marketing, statistical analysis, and management/IT consulting, Fujiwara has experience as an officer of a listed company, a subsidiary representative, managing a database for 30 million members, and as a CMO for a web venture. He currently serves as an outside director and advisor for multiple companies and leads service development and provision as a subsidiary representative after joining Macbee Planet.

**Yushi Tanabe**
General Manager, Growth Strategy Promotion Department, Monex, Inc.
Responsible for promoting growth strategy at Monex, Tanabe drives marketing initiatives from the perspectives of expanding customer touchpoints, leveraging data, and achieving business growth. He leads operations with a focus on ROAS and LTV.

### About the Session

- Date/Time: Wednesday, June 3, 2026, 15:00-
- Session Title: 'Marketing Growth Strategy Enhanced by Data and AI'

### About Marketing Agenda

Marketing Agenda is a premier networking conference in Japan where top domestic and international marketers gather. Over three days, industry leaders discuss company initiatives and challenges, deepening networks across industries.

Celebrating its 10th anniversary, this year's theme is 'Marketer Evolution.' The conference will focus on the 'evolution' required to become a driving force for business growth and societal transformation, sharing cross-industry problem-solving approaches and the latest success stories.

[Marketing Agenda 2026]
- Dates: June 2 (Tue) - 4 (Thu), 2026
- Venue: Laguna Garden Hotel (Ginowan City, Okinawa Prefecture)
- Official Website: https://marketingagenda.jp/okinawa
- Organizer: Nanovation, Inc.

### About Macbee Planet

Macbee Planet is a marketing company that provides performance-based services across the cognition, acquisition, and retention funnels. With proprietary tracking technology, we predict LTV and optimize ROI using 'data x technology x consulting,' enabling our clients to acquire customers while minimizing risk.