The 30th Game Industry Information Exchange Held! Supporting Networking and Idea Generation for Game Industry Professionals

Marketing Association Co., Ltd. (Headquarters: Taito-ku, Tokyo; CEO: Hirokazu Nakazono), a provider of game support outsourcing services, co-hosted the '30th Game Industry Information Exchange' with Beyond Co., Ltd. in Tokyo on Friday, March 13, 2026.

What is the Game Industry Information Exchange?

The 'Game Industry Information Exchange' hosted by our company aims to build a network among those involved in the gaming industry to: 1. Better understand industry needs and realities to lead to better service provision. 2. Facilitate networking and business opportunities for our clients. This event marked its 30th occurrence.

Our company provides user support outsourcing services, handling inquiries from users on behalf of game companies.

About 'Game Support Plus'

Game Support Plus handles user support for various genres, including console, online, mobile, social, and native apps. The valuable information and experiences gained through the 'Game Industry Information Exchange' are directly utilized to enhance the 'Game Support Plus' service.

Event Highlights

After the doors opened, participants including game planners, engineers, and creators arrived one after another. The event proceeded with the following flow:

### Event Schedule: - Opening Greetings and Guidance - Company Introductions (Marketing Association Co., Ltd., Beyond Co., Ltd., and self-introductions from participating companies) - Sub-committee Session: Theme 'Barriers to AI Tool Introduction and Operational Ingenuity' - Networking Session - Closing Greetings

### Company Introductions: The exchange began with introductions from our company, our co-host, and other interested participating companies describing their respective businesses and services.

### Sub-committee & Presentations: The program includes a discussion time for every event. Participants were divided into teams of 4 to 5 to discuss themes and present their findings. The theme for this session was 'Barriers to AI Tool Introduction and Operational Ingenuity.'

Key topics discussed during the presentations included: - Some companies are already using AI for meeting minutes and other tasks. - In countries outside Japan, using AI has become a standard requirement. - There are barriers regarding security, rights, and the fear of AI taking over jobs. - It is important for humans to use AI as a tool and manage it effectively without being overwhelmed.

Participants exchanged information frankly, weaving in their daily business challenges.

### Networking Session: Finally, a free networking session was held where participants exchanged business cards and discussed industry-specific topics until the very end.

#### Feedback from Participants: - 'It was a great opportunity as I rarely get to meet others in the game industry.' - 'As a first-time participant, I found the group discussions very interesting.'

Next Event Schedule: We regularly host this exchange. The next session is planned for around June 2026. Please check our corporate website's seminar page for updates.

Company Profile: - Company Name: Marketing Association Co., Ltd. - CEO: Hirokazu Nakazono - Location: Nansei Ueno Bldg 1, 3, 4F, 1-1-15 Ikenohata, Taito-ku, Tokyo - Capital: 17.5 Million JPY - Business: BPO services including call center and EC operation outsourcing.