Webinar 'Why aren't advertising costs converting into sales? E-commerce strategy to boost sales with a "structural" approach - a blueprint connecting customer acquisition, CVR, and customer experience' to be held on April 9, 2026!

HATME Co., Ltd. (Head office: Taito-ku, Tokyo; Representative Director: Hirokazu Nakazono; hereinafter 'the Company'), a subsidiary of Marketing Association Co., Ltd., will co-host a web seminar with Mattrz Co., Ltd. and Marketing Association Co., Ltd. on Thursday, April 9, 2026. The seminar is titled 'Why aren't advertising costs converting into sales? E-commerce strategy to boost sales with a "structural" approach - a blueprint connecting customer acquisition, CVR, and customer experience'. Apply here

【Do you have these challenges?】

・Advertising costs are increasing, but the effect is diminishing... ・There is access, but the purchase rate (CVR) is low… ・Many cart abandonments and form drop-offs, and improvements are not being made… ・Inquiries and customer support are not running smoothly…

【What you will learn in this seminar】

Due to rising advertising costs and intensifying competition, it has become difficult to continuously increase sales in e-commerce by simply increasing customer acquisition. What is now required is to reliably lead incoming users to purchase and further nurture them into continuous sales. The key is to consistently optimize everything from ad traffic to LP, purchase experience, and post-purchase customer experience. In this seminar, we will explain how to maximize e-commerce sales not as a 'point' but as a 'structure' through: ・Sales expansion design linking advertising with the three major sales indicators ・Specific methods to prevent abandonment and improve CVR through LPO ・The concept of customer support that increases customer satisfaction and leads to repeat purchases This content will provide hints for building a foundation to continuously increase sales, so please join us if you are interested!

【Participation & Survey Benefits】

Seminar materials from each company will be presented to those who answer the survey!

■Co-hosting companies

▶ Mattrz Co., Ltd., which promotes digital marketing directly linked to sales improvement, focusing on web engagement and on-site optimization.
▶ Marketing Association Co., Ltd., which supports customer service and order processing for over 400 companies and 1000 projects.
▶ HATME Co., Ltd., which provides one-stop support from EC site construction to operation agency, with a track record of proposals for over 400 companies across the group.

■ Recommended for people who:

・Are struggling with stagnant sales
・Are struggling with stagnant CVR
・Want to reduce site abandonment and increase purchase rates
・Have challenges with customer service

■ Seminar Schedule and Content

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