Webinar "Why Don't Advertising Costs Turn into Sales? EC Strategy to Grow Sales Through 'Structure' - A Blueprint Connecting Customer Attraction, CVR, and Customer Experience" to be held on April 9, 2026!

HATME Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director: Hirokazu Nakazono; hereinafter "the Company"), a subsidiary of Marketing Association Co., Ltd., will co-host a webinar with Mattrz Co., Ltd. and Marketing Association Co., Ltd. on Thursday, April 9, 2026, titled "Why Don't Advertising Costs Turn into Sales? EC Strategy to Grow Sales Through 'Structure' - A Blueprint Connecting Customer Attraction, CVR, and Customer Experience."

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[Do you have these kinds of challenges?] - Advertising costs are increasing, but the effect is weak... - There is access, but the conversion rate (CVR) is low... - Cart abandonment and form drop-offs are high and have not been improved... - Inquiry handling and customer support are not running smoothly...

[What you can learn in this seminar] Due to soaring advertising costs and intensifying competition, it is difficult to continue growing sales in EC simply by increasing customer attraction. What is needed now is to reliably connect inflowing users to purchases and further nurture them into continuous sales. What is important is to consistently optimize everything from advertising inflow to landing pages (LPs), the purchasing experience, and the post-purchase customer experience.

In this seminar, we will explain how to maximize EC sales not as "points" but as a "structure" through: - Sales expansion design linking advertising and the three major sales indicators - Specific methods to prevent drop-offs and improve CVR through LPO (Landing Page Optimization) - The concept of customer support that increases customer satisfaction and leads to continuous purchases

This content will allow you to take home hints on building a foundation to keep growing sales, so if you are interested, please join us!

[Participation Questionnaire Privilege] Answer the questionnaire to receive seminar materials from each company!

Co-hosting Companies ▶ Mattrz Co., Ltd., which promotes digital marketing directly linked to sales improvement, centered on web customer service and on-site optimization. ▶ Marketing Association Co., Ltd., which supports customer support and order processing outsourcing for over 400 companies and 1,000 projects. ▶ HATME Co., Ltd., which provides one-stop support from EC site construction to operation outsourcing, with a track record of proposals for over 400 companies across the entire group.

Recommended for those who: - Are struggling with sluggish sales - Are struggling with sluggish CVR - Want to reduce site drop-offs and increase conversion rates - Have challenges with customer support

Seminar Schedule and Content Time | Seminar Content 13:55~ | Access begins 14:00~14:05 | Seminar begins, explanation of agenda, questionnaire, etc. 14:05~14:25 | HATME Co., Ltd. "EC Site Sales Improvement Plan! A Collection of Ideas to Raise the Bottom Line by Improving the Three Major Indicators" 14:25~14:55 | Mattrz Co., Ltd. "'First 3 Seconds' that Determine EC Sales: LPO Practical Course to Not Waste Advertising Costs" 14:55~15:15 | Marketing Association Co., Ltd. "Customer Support Techniques to Improve LTV by Increasing Customer Satisfaction" 15:15~15:25 | Q&A Part 15:25~15:30 | Questionnaire

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Company Profile HATME Co., Ltd. Established: July 1, 2022 Representative Director: Hirokazu Nakazono Business: Web production, video production, Web advertising business ■ Corporate Site: https://hatme.jp/ ■ Operation Outsourcing Service: https://hatme.jp/service-ec/lp/