Momentum Releases Case Study on Lifenet Insurance Co., Ltd. Implementation: Supporting AI Utilization with Ad Verification

Momentum Inc. (Headquarters: Minato-ku, Tokyo; President: Kohei Hosoi; hereinafter Momentum) has released an interview case study on the implementation of its brand damage (*1) and ad fraud (*2) protection service, the "HYTRA Series," by Lifenet Insurance Company (Headquarters: Chiyoda-ku, Tokyo; President: Jumpei Yokozawa; hereinafter Lifenet Insurance). *1 Brand Damage: Harm to an advertiser's brand image, specifically here referring to that caused by unintentional ad placements. *2 Ad Fraud: Deceptive advertising practices using bots, etc., to generate invalid impressions or clicks to defraud advertisers of their ad spend. Background Lifenet Insurance is moving its advertising operations in-house. The company began full-scale use of an internal generative AI in 2024, and with approximately 90% (*3) of employees now using generative AI in their work, it is promoting efficiency through technology. However, as the scope of digital ad placements expands, ensuring "brand safety" by preventing ads from appearing on inappropriate content has become an urgent task. Furthermore, to increase the speed of AI data analysis, it was essential to improve the purity of the underlying delivery data by eliminating fraudulent traffic and inappropriate placements. *3 Reference: Lifenet Insurance Company Press Release [ Lifenet Insurance achieves 87% usage rate for internal generative AI, improving employee productivity and reducing user work time by a total of 152 hours in the first two months ]. Momentum's Role and Specific Implementation Effects Comprehensive Risk Countermeasures and Automated Brand Protection Using "HYTRA DASHBOARD," risky placements such as inflammatory content and copyright-infringing sites were comprehensively identified and excluded. By incorporating an always-updated blocklist into the operational flow, the anxiety of being "unknowingly exposed to risk" was eliminated. Improved Ad Operation Accuracy and Data Cleansing Momentum's solutions, including "HYTRA HORNET," improved the accuracy of delivery data. By having the AI learn from and analyze "correct data" free from fraudulent traffic, the accuracy of advertising investment decisions was significantly improved. Reduced Operator Workload and Psychological Burden The previously manual task of scrutinizing and checking ad placements was automated, significantly reducing the man-hours required for risk management. This created an environment where operators could focus on their primary duties, such as strategy development and creative improvement. Comments from Lifenet Insurance Co., Ltd. Representative (excerpt from interview) "Life insurance is a product that only works when customers feel 'peace of mind'. If our ads are placed on inappropriate content, it's not just a matter of ad effectiveness; it can affect the company's credibility. Also, while we are now significantly speeding up our hypothesis testing with the use of generative AI, the faster the delivery cycle, the more critical the soundness of the underlying data becomes. If inappropriate placements are mixed in the delivery data, no matter how advanced the analysis, our 'judgments themselves could be distorted.' By implementing Momentum, we have gained confidence in ensuring ad integrity and being able to make decisions based on correct ad delivery data, which in turn has contributed to the productivity of the entire organization." Read the full interview here: [Interview: Lifenet Insurance Co., Ltd.] Attacking with Generative AI, Defending with Ad Verification. The next-generation digital strategy envisioned by the pioneer of online life insurance. About the "HYTRA Series" It simultaneously provides ad risk countermeasures and optimization, centered on proprietary high-precision analysis technology. 【Limit placements and protect your brand with "HYTRA DASHBOARD"】 Control display placements on web, apps, and YouTube with lists. Avoid inappropriate locations and achieve safe, high-quality ad delivery. 【Detect fraud and optimize ad spend with "HYTRA HORNET"】 Analyze visitor behavior patterns in detail to eliminate fraudulent users like bots. Concentrate your ad budget on real results. Learn more about the HYTRA Series here: https://www.m0mentum.co.jp/service About Lifenet Insurance Company Lifenet Insurance embodies its management philosophy of "supporting each customer's way of life by managing honestly and providing easy-to-understand, affordable, and convenient products and services" in its "Lifenet Life Insurance Manifesto." Since starting operations, it has consistently delivered customer-centric life insurance. As a leading online life insurance company, it aims to realize a "society where future generations can be raised with peace of mind" by leveraging digital technology. Lifenet Insurance Company Overview Established: 2006 as Netlife Planning Co., Inc. (a life insurance preparatory company) 2008 Began operations as Lifenet Insurance Company Representative: Jumpei Yokozawa Headquarters: Nibucho Center Building, 5-25 Nibancho, Chiyoda-ku, Tokyo URL: https://www.lifenet-seimei.co.jp/ About Momentum Inc. Momentum is an ad verification solutions company leading efforts to sanitize Japan's digital advertising industry, based on its Japanese-specific language analysis technology and ad fraud detection technology using proprietary data. Our solutions are widely used by domestic advertising agencies and ad platforms, with many leading Japanese companies joining our Agency Certification Program (ACP) for agencies and Platform Certification Program (PCP) for platforms. We contribute to the development of a healthy digital advertising market by realizing our mission to "build the trust infrastructure for a digital society." URL: https://www.m0mentum.co.jp