Momentum Certifies GMO TECH Inc. as an ACP Partner

Momentum Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kohei Hosoi; hereinafter Momentum) announced that GMO TECH Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Ryoichi Suzuki; hereinafter GMO TECH) has joined 'ACP Safe Display Ads,' a certification program promoting the integrity of digital advertising. This program indicates that GMO TECH prevents ad delivery to fraudulent or inappropriate sites in display advertising, providing advertisers with a safe and highly reliable digital advertising environment.

Background

As digital advertising has become an established social infrastructure, ensuring the quality and transparency of ad delivery is an indispensable challenge for companies' sustainable growth. With the advancement of guidelines formulated by public institutions and industry organizations, measures to suppress exposure to inappropriate content and mitigate brand damage risks have transformed into a 'social responsibility' that advertisers and agencies must fulfill.

Collaboration with GMO TECH

GMO TECH has adopted solutions provided by Momentum and strengthened its efforts to improve safety in display ad operations.

This 'ACP Safe Display Ads' program demonstrates that GMO TECH is a powerful partner capable of maximizing return on investment while protecting the brand value of its advertisers.

This certification program certifies agencies that properly operate Momentum's non-recommended domain list, 'HYTRA DASHBOARD Web Unsafe List,' to achieve highly reliable ad delivery. Certified partners continuously update their specialized knowledge through knowledge sharing of the latest information provided by Momentum, accumulating advanced operational know-how unmatched by other companies. We hope this system will serve as a reliable indicator for advertisers to confidently select agencies.

Details of the Certified Partner Program here: https://www.m0mentum.co.jp/partner

Comment from GMO TECH Representative

Following the Ministry of Internal Affairs and Communications' publication of the "Guidance for Advertisers, etc., for Appropriate and Effective Digital Advertising Delivery," interest in brand damage countermeasures and ad fraud countermeasures has increased across the entire advertising industry. "GMO SmaAD" is also required to further improve delivery quality.

By introducing HYTRA DASHBOARD, we can proactively block ad delivery to fraudulent or inappropriate content and invalid traffic, thereby optimizing clients' ROAS and protecting their brands. We aim to contribute to the development of a healthy affiliate market as a highly reliable ad delivery platform.

What is "HYTRA DASHBOARD Web Unsafe List"?

It is a blocklist service for delivery that analyzes over 100 million URLs daily, identifies and lists domains with high risks of "ad pollution" such as brand damage (*1) and ad fraud (*2).

By combining highly accurate machine judgment based on unique screening criteria and double-checking by dedicated operators, it achieves a highly precise and comprehensive list of non-recommended domains for delivery. By applying the latest list, which is updated and provided in real-time, to ad delivery settings, it supports a healthy ad operation environment.

*1 Brand damage: Damage to an advertiser's brand image. Here, it specifically refers to that caused by unintended ad delivery.

*2 Ad fraud: The act of exploiting advertising costs by artificially inflating the number of clicks or impressions of web advertisements through fraudulent means.

Details of HYTRA DASHBOARD here: https://www.m0mentum.co.jp/service/hytra-dashboard

About GMO TECH Inc.

GMO TECH develops its own services utilizing the latest technology and provides comprehensive support for web marketing. "MEO Dash! byGMO," which supports top rankings in Google Maps search, is a service that expands store/facility recognition and promotes visits through MEO (Map Engine Optimization). "SEO Dash! byGMO," which supports improved search engine rankings, provides SEO measures based on unique algorithm analysis to support website search ranking improvement. The ad delivery service "GMO SmaAD" primarily offers affiliate (performance-based) advertising and provides optimal promotion strategies tailored to clients' objectives. "GMO App External Payment" is a new payment service that reduces payment fees and supports improved profitability.

GMO TECH, through these services and all its businesses, aims to support its customers' web strategies.