Momentum Certifies Hakuhodo DY ONE as "ACP Safe Video Ads" Partner

Momentum Inc. (Headquarters: Minato-ku, Tokyo, President & CEO: Kohei Hosoi, hereinafter "Momentum") announced that Hakuhodo DY ONE Inc. (Headquarters: Minato-ku, Tokyo, Chairman: Yuzo Tanaka, President: Hiroto Kosaka, hereinafter "Hakuhodo DY ONE") has joined Momentum's certification program "ACP Safe Video Ads" as part of its efforts to strengthen countermeasures against brand damage (*1). Through this, Hakuhodo DY ONE will further enhance brand protection and delivery quality in YouTube advertising, providing advertisers with a safe and reliable digital advertising environment.

*1 Brand Damage: The deterioration of an advertiser's brand image. Here, it specifically refers to damage caused by unintended ad placements.

Background While video production on YouTube has become more efficient due to generative AI, there has been a rapid increase in "mass-produced AI videos" aimed at generating revenue. Many of these contain ethically and legally problematic content such as fake news and copyright infringement, and placing ads on them carries the risk of being seen as "funding inappropriate creators." Brand protection measures are now essential to protect corporate social credibility.

Initiatives with Hakuhodo DY ONE In addition to brand safety measures on the web, Hakuhodo DY ONE has been proactively utilizing Momentum's "HYTRA DASHBOARD Channel Unsafe List" to strengthen risk mitigation on YouTube. Now, in addition to the "ACP Safe Display Ads" certification for the web, they have joined as an "ACP Safe Video Ads" partner. This demonstrates that Hakuhodo DY ONE is a leading partner in brand protection and risk management, serving as a reliable advertising agency for advertisers.

The "ACP Safe Video Ads" certification program recognizes agencies that achieve highly reliable ad delivery through the proper use of Momentum's recommended "HYTRA DASHBOARD Channel Safe List" and/or non-recommended "HYTRA DASHBOARD Channel Unsafe List" for YouTube.

In this certification program, regular study sessions and the proactive input of the latest information are conducted. By utilizing these, certified partners acquire know-how and track records that other agencies do not possess. We hope this certification program will serve as an indicator for advertisers when selecting an agency.

Current Certified Partners List: https://www.m0mentum.co.jp/partner

What is the "HYTRA DASHBOARD Channel Unsafe List"? The "HYTRA DASHBOARD Channel Uns...