Fashion brand osaRe:, operated by SKY'S THE LIMIT Co., Ltd. and represented by Masaya Kanemaru, held a flea market in Minato Ward, Tokyo, on May 3, 2026, to promote the reuse of clothing. The event, which had previously been held to positive reception, once again attracted several dozen participants and concluded successfully. SKY'S THE LIMIT upholds the corporate philosophy of “Fashion × Dreams × Future” and places importance on contributing to a sustainable society. This flea market was organized to address the issue of apparel loss, in which still-wearable clothing is discarded, by recirculating garments to people who need them. Past event reports have also shown the company’s strong commitment to reducing apparel loss, and this event forms part of that ongoing initiative. Participants commented that it was enjoyable to choose clothes while imagining who they might suit, and that they were happy to see clothes that no longer fit them bring joy to someone else. The event created new interactions through clothing. A wide variety of garments were displayed at the venue, and participants enthusiastically browsed the items, saying that the selection was rich and engaging and that they found clothes they had wanted. Items from the company’s brand Re Stada were also exhibited and drew significant interest. Organizers said they were grateful that more clothing than expected had been collected and that seeing participants enjoy the event made it worthwhile. Unsold clothing from the event will be donated through the nonprofit organization World Gift to people in need of support in Japan and overseas. Through this initiative, the company aims to go beyond clothing reuse by promoting both effective resource utilization and social contribution. osaRe: plans to continue holding regular flea markets that promote clothing reuse, contributing to the reduction of apparel loss and the realization of a sustainable society. osaRe: is a fashion brand based on the concept “Dress the Dream. The future is surely up to you,” turning creators’ talents into tangible fashion.

FACT BOX

  • Source: PR TIMES
  • Category: Event