Keio Gijuku High School Baseball Club, 2023 Summer Koshien Champions, Implements 'Mochiaka-style Coaching Training'
Motivation Academia Inc. conducted 'Mochiaka-style Coaching Training' for the Keio Gijuku High School Baseball Club, the 2023 Summer Koshien champions, on March 4, 2026. This training aims to deepen the club's philosophy of 'Enjoy Baseball' by utilizing 'Motivation Engineering,' based on social psychology and behavioral economics, to foster a player-led organizational culture.
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- 📰 Published: April 2, 2026 at 19:10
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Motivation Academia Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Kai Sasaki), a group company of Link and Motivation Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Yoshio Ozasa; Securities Code: 2170) that operates 'SS-1' (https://www.ss-1.net/), a private tutoring school specializing in junior high school entrance exams, and 'Motivation Academia' (https://m-academia-s.com/), a cram school for junior and senior high school students, conducted 'Coaching Training' for coaches at Keio Gijuku High School Baseball Club on March 4, 2026, coinciding with the start of the new team's season.
The purpose of this training is to verbalize and deepen the essence of the club's philosophy, 'Enjoy Baseball,' which is 'an organizational culture where individuals think, judge, and communicate on their own,' through 'Motivation Engineering' based on social psychology and behavioral economics.
【Background of Implementation】
As the nature of club activities undergoes a major transformation, Keio Gijuku High School Baseball Club's practice of 'player-led baseball' has attracted strong interest from educational institutions nationwide.
Motivation Academia shared techniques for coaches to help players 'discover, agree, and act' through 'questions,' rather than just 'providing answers' or 'watching over,' utilizing the organizational and individual transformation technologies that Link and Motivation Group has cultivated over many years.
The knowledge sharing through this training was achieved under the common educational goal of 'producing talent active in society' beyond 'victory,' which is shared by both parties.
【Program of this Training: To Grow into a Team and Individuals that Produce Results】
The club continues to evolve without resting on its laurels of winning the 2023 Summer Koshien championship. In this training, specific methods for continuously growing into 'a team and individuals that produce results' to aim for even greater heights were implemented through the following two approaches:
Approach to the Organization: 'Organizational Diagnosis' of the Current Situation and Verbalization of Issues
A workshop was conducted using insights from psychology and behavioral economics to help coaches eliminate their 'biases (heuristics)' and objectively view the team's current situation.
Approach to Individuals: How to Interact According to 4 Motivation Types (Complex Human Model)
Systematically acquired communication methods, such as tailored language and motivation techniques, by understanding player characteristics across four quadrants.
【Comment from Takahiko Mori, Director of Keio Gijuku High School Baseball Club】
"The essence of 'Enjoy Baseball' is not merely the pursuit of fun, but the establishment of each player's 'autonomy' and 'ownership.' In this training, we gained highly insightful learning on how coaches should draw out players' potential and support a self-driven organization. I feel that this will contribute to exploring new forms of guidance required in this era."
