Foot Care Becomes a Norm in Society. 100 Yoga Instructors Choose LYKKE's Cracked Heel Balm for Sustainable Heel Care Challenge. 【April Dream】

Foot care becomes a norm in society.
LYKKE (Lykke Planning Co., Ltd., headquartered in Yokohama, Kanagawa Prefecture), a foot care brand, aims to realize a future where everyone can comfortably walk on their own feet by promoting "foot care as a habit" that can be effortlessly continued in daily life.

This time, our "Cracked Heel Balm Large Size" has won first place in the Beauty Care category of the "YJ Wellness Item AWARD 2026," hosted by the Japanese edition of the global yoga magazine 'Yoga Journal'.

This award is selected based on the real-life evaluations of 100 yoga instructors who are sensitive to subtle changes in the body. This product has been recognized for its effectiveness from both "medical perspectives" (following the FOOT HEALTH AWARDS 2025 hosted by Shimokitazawa Hospital / SOL & Co,) and "wellness field perspectives," achieving a double award.

■ Background of the Award

The worsening "age-related changes in feet" and a new option: "effortless care"

More people, especially those in their 40s and 50s, are noticing changes in their feet, such as dry or cracked heels. With age, the skin's moisture retention and elasticity decrease, and reduced muscle strength can lead to poor circulation, making dryness, hardness, and swelling more common. However, foot care is often "put off" despite these changes. LYKKE views this transitional period as "Menopofoot period (foot menopause)" and proposes care as a "habit" that can be effortlessly continued in daily life, rather than as a special, strenuous effort. By designing it to naturally integrate into daily life, foot care transforms into an action that continues "without conscious effort."

From "conscious foot care" to "unconsciously continuous foot care."

■ Evaluation Points by Yoga Instructors

This product was highly evaluated by 100 instructors who engage in activities barefoot and value the sensation of their soles, particularly on the following points:

1. Ease of continuation

Its design allows for easy use without dirtying hands, making it effortlessly incorporated into daily life.

2. Real moisturizing effect

The smooth texture after use, with noticeable changes in heel condition within a few days.

3. Design for habit formation

Its simplicity, where care is completed by simply applying, naturally leads to continuous care.

It gained support as a "sustainable self-care" product that is easy to incorporate even in busy daily lives.

■ Product Features: Comfort and Functionality Combined

The "Cracked Heel Balm" has a blend perfected over 10 years for heels.

It supports continuous care with its high-concentration moisturizing power from carefully selected plant oil blends, a soothing scent, and a stress-free user experience.

1. High-adhesion, high-moisture concentrated balm formula

The concentrated water-free balm adheres well to heels, locking in moisture. It cares for cracks and roughness, leading to soft and smooth soles.

2. Stick type that doesn't dirty hands

Designed for direct application, care can be easily completed with one hand before bed or on busy mornings. Its ease of use, similar to a lip balm, supports habit formation.

3. Design that blends into daily life

The packaging, resembling a decorative item that can be left out in the room, naturally blends into daily spaces. Placing it in a visible spot creates a continuous care habit without effort.

■ User Testimonials (Yoga Instructors)

"My hands don't get dirty, and I can move immediately after applying. I think this is why I can continue using it."

"I felt my heels were smoother in the morning, and care became something I looked forward to."

"Awareness of my soles changes even my posture and how I stand."

From a professional perspective, the "design for habit formation" that supports daily condition was highly praised.

■ Future Outlook: Making Foot Self-Care an "Everyday Habit"

LYKKE aims not only to deliver products but also to transform foot self-care from something "special" into an "everyday habit." Towards a future where everyone naturally cares for their feet daily, just like brushing their teeth.

To achieve this, we will continue to provide not just products but also "mechanisms for continuation."

In May 2026, a mini-size (30g) will be released, making care easier to habituate anytime, anywhere.

In the summer of 2026, we will launch "online foot yoga lessons" with experts to make foot self-care a fun habit.

Towards a society where everyone can continue walking on their own feet 10, 20 years from now.

LYKKE will propose a "wellness culture starting from the feet."

■ Representative's Comment

Mayumi Sanada, LYKKE Brand Manager / Self-Care Analyst

"Foot care is often put off, but it is a crucial foundation that supports the entire body. I am honored that our product was chosen by those at the forefront of wellness. We will continue to pursue 'mechanisms for continuation' and support the healthy daily lives of many people from their feet up."

■ Product and Company Overview

【Product Overview】

• Product Name: LYKKE Cracked Heel Balm (Large Size)

• Price: 3,630 yen (tax included)

• Content: 67g

• Sales Channels: Official EC site, Amazon, Rakuten, yoga studios, foot care salons

【Company Overview】

• Company Name: Lykke Planning Co., Ltd.

• Address: 4-4-2 Minatomirai, Nishi-ku, Yokohama, Kanagawa 12F

• Phone Number: 050-5526-2809

• Brand Name: LYKKE

• Business Activities: Planning, development, and sales of foot care products

• Official Website: https://shop.lykke.beauty/

• Instagram:https://www.instagram.com/lykke_jp/

The following is special information limited to media personnel. Please refrain from disclosing information on personal SNS, etc.