A society where foot care becomes commonplace. 100 yoga instructors selected a continuous heel care challenge [April Dream]

Towards a society where foot care is commonplace.
LYKKE, a foot care brand developed by Lykke Planning Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture), aims to realize a future where everyone can continue to walk comfortably on their own feet by promoting “foot care as a habit” that can be effortlessly continued in daily life.

This time, the “Cracked Heel Balm Large Size” received first place in the Beauty Care category at the “YJ Wellness Item AWARD 2026” hosted by the Japanese edition of the global yoga magazine “Yoga Journal.”

This award is selected based on the real-life evaluations of 100 yoga instructors who are sensitive to subtle changes in the body. Following the FOOT HEALTH AWARDS 2025 (hosted by Shimokitazawa Hospital / SOL & Co.), this product was recognized for its effectiveness from both a “medical perspective” and a “wellness field perspective.”

■ Background of the Award

The worsening “age-related changes in feet” and a new option: “effortless care”

More and more people, especially those in their 40s and 50s, are experiencing discomfort due to changes in their feet, such as dry and cracked heels. With aging, the skin's moisture retention and elasticity decrease, and circulation tends to stagnate due to muscle weakness, making changes like dryness, hardness, and swelling more likely. However, foot care is often “put off” despite these changes. LYKKE views this transitional period as “Menopofoot period (foot menopause)” and proposes care as a “habit” that can be effortlessly continued in daily life, rather than striving for special care. By naturally integrating it into daily life, foot care transforms into an “action that continues without conscious effort.”

From “conscious foot care” to “unconsciously continuous foot care.”

■ Yoga Instructor Evaluation Points

This product was highly evaluated by 100 yoga instructors, who are active barefoot and value the sensation of their soles, particularly for the following points:

1. Ease of continuation

Designed for easy use without getting hands dirty, making it effortlessly integrated into daily life.

2. Realization of moisture

A smooth texture after use, where changes in heel condition can be felt within a few days.

3. Design that facilitates habit formation

The simplicity of just applying it ensures that care naturally continues.

It gained support as “sustainable self-care” that is easy to incorporate even in busy daily life.

■ Product Features: Combining Comfort and Functionality

The “Cracked Heel Balm” perfected its heel-specific blend over 10 years.

It supports continuous care with high-concentration moisturizing power from carefully selected plant oil blends, a pleasant scent, and a stress-free user experience.

1. High-adhesion, high-moisture rich balm formula

The rich, water-free balm adheres firmly to the heels, locking in moisture. It cares for cracks and roughness, leading to soft and smooth soles.

2. Stick type that doesn't stain hands

Designed for direct application, care can be easily completed with one hand before bed or on busy mornings. The ease of use, like a lip balm, supports habit formation.

3. Design that blends into daily life

The packaging, which feels like a decorative item that can be left out in the room, naturally blends into everyday spaces. Placing it in a visible location creates a sustainable care habit.

■ Voices from Users (Yoga Instructors)

“My hands don't get dirty, and I can move immediately after applying. I think this is why I can continue using it.”

“I felt my heels become smooth in a few days, and caring for them became enjoyable.”

“Awareness of the soles of my feet changes even my posture and how I stand.”

From a professional perspective, the “habit-forming design” that supports daily condition was highly evaluated.

■ Future Outlook: Making Foot Self-Care an “Everyday Habit”

LYKKE aims not only to deliver products but also to transform foot self-care from something “special” into an “everyday habit.” Towards a future where everyone naturally cares for their feet daily, just like brushing their teeth.

To achieve this, we will continue to provide not only products but also “mechanisms that enable continuation.”

In May 2026, a mini size (30g) will be released, making it easier to incorporate care into daily habits anytime, anywhere.

In the summer of 2026, we will launch “online foot yoga lessons” to help people enjoy and habituate foot self-care with experts.

Towards a society where people can continue to walk on their own feet 10 and 20 years from now.

LYKKE will propose “a wellness culture starting from the feet.”

■ Representative Comment

LYKKE Brand Manager / Self-Care Analyst Mayumi Sanada

“Foot care is often put off, but it is an important foundation that supports the entire body. I am honored that this award was chosen by those on the front lines of wellness. We will continue to pursue ‘mechanisms that enable continuation’ and support the healthy daily lives of many people from their feet up.”

■ Product and Company Overview

【Product Overview】

• Product Name: LYKKE Cracked Heel Balm (Large Size)

• Price: 3,630 yen (tax included)

• Contents: 67g

• Sales Channels: Official EC site, Amazon, Rakuten, yoga studios, foot care salons

【Company Overview】

• Company Name: Lykke Planning Co., Ltd.

• Address: 4-4-2 Minatomirai, Nishi-ku, Yokohama City, Kanagawa Prefecture 12F

• Phone Number: 050-5526-2809

• Brand Name: LYKKE

• Business Activities: Planning, development, and sales of foot care products

• Official Website: https://shop.lykke.beauty/

• Instagram:https://www.instagram.com/lykke_jp/

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