LINE Yahoo Corporation (hereinafter, LINE Yahoo) will launch "News PR by LINE Yahoo," a new service that allows companies and organizations to publish their press releases on "Yahoo! News," one of Japan's largest internet news distribution services operated by LINE Yahoo.

"News PR by LINE Yahoo" is a service that enables companies and organizations to publish their press releases as news content within "Yahoo! News," which has approximately 16.5 billion monthly page views (※1). It supports companies and organizations in promoting understanding of their products and services and enhancing brand value by delivering their primary information to users as they browse daily news. The posting fee is 30,000 yen (excluding tax) per post, with two types of plans offered: the "AI Creative PR Plan" and the "Direct PR Plan."

Press releases play a crucial role in supporting consumer decision-making as primary information disseminated by companies and organizations, and it is essential that they are conveyed accurately and clearly. In recent years, the opportunities for information to circulate directly to consumers through news media and social media, beyond just being published on company official websites, have been expanding. Therefore, with the diversification of information flow, the importance of appropriately delivering one's own information to consumers amidst the vast amount of information exchanged is increasing.

Against this backdrop, LINE Yahoo has leveraged the broad user base of "Yahoo! News" and the expertise cultivated as a news media outlet to launch an initiative to deliver announcement information from companies and organizations within the news experience.

(※1) Monthly average from April 2025 to March 2026

Achieve information dissemination tailored to objectives with two selectable plans

Under this service, press releases requested by companies will be articleized as news content and published on "Yahoo! News."

https://news.yahoo.co.jp/media/yjnewspr

Two plans are available: the "AI Creative PR Plan" and the "Direct PR Plan." The "AI Creative PR Plan" is a plan where AI, trained on the editorial know-how of "Yahoo! News," reconstructs press releases provided by companies and organizations into content that incorporates the structure and expressions of news articles. This plan is suitable for cases where natural readability within the news browsing flow is prioritized. The "Direct PR Plan" is a plan that articleizes the original press release as provided, making it suitable for cases where speedy publication is prioritized. The fee for both plans is 30,000 yen (excluding tax) per post.

Offers exposure opportunities on the "Yahoo! JAPAN" top page and recommendation slots

Published articles from this service will be displayed in the same format as regular news articles on the "Yahoo! News" article detail pages. Additionally, article titles and thumbnails will be posted together on the "Yahoo! JAPAN" top page, "Yahoo! News" recommendation slots, and new arrival lists. Furthermore, AI will combine user attributes and browsing history with predictions of content reception to recommend optimized articles for each individual, supporting the creation of touchpoints between companies and users.

Provides quantitative reports after publication for use in improving PR activities

This service provides a report that aggregates performance data for the 7 days following publication. The report includes metrics such as PV, unique visitors (UB), visitor device ratios, and the total number of times article titles and thumbnails were actually displayed. PR managers at companies and organizations can understand the post-publication reception and use it to improve future announcement content and communication strategies.

Service Overview

Service Name: News PR by LINE Yahoo

Provider: LINE Yahoo Corporation

Publication Medium: Yahoo! News

Plans: AI Creative PR Plan, Direct PR Plan

Fee: 30,000 yen per post

Publication Period: 7 days

*Publication will continue beyond 7 days unless there are terms of service violations or system changes.

Application Deadline: In principle, 5 business days before the publication start date

Production Period: From application to publication, shortest 5 business days for AI Creative PR, shortest 3 business days for Direct PR

Image Specifications: Up to 4 images can be inserted, one per paragraph

News PR Service Overview and Application: https://news.yahoo.co.jp/contact-faq/newspr/

List of Published Articles: https://news.yahoo.co.jp/media/yjnewspr

*The "AI Creative PR Plan" uses OpenAI's generative AI for article creation.

"Yahoo! News" aims to contribute to the improvement of information flow quality in society through the provision of this service.

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  • Source: PR TIMES
  • Category: サービス開始
  • Organizations: OpenAI