[LINE Yahoo] "LINE Touch" surpasses 1 million cumulative touches in six months since launch

LINE Yahoo Corporation (hereinafter, LINE Yahoo) launched "LINE Touch," a service that guides users to "LINE Official Accounts" and "LINE Mini Apps" by simply tapping a smartphone on a dedicated NFC tag, in November 2025. The cumulative number of touches has exceeded 1 million in six months, and the number of accounts introduced by businesses has surpassed 2,000*.

LINE Touch is driving user engagement such as adding friends to "LINE Official Accounts" and utilizing mobile orders and point rewards, leading to a smooth experience for users. For businesses and stores, it contributes to operational efficiency, customer touchpoint acquisition, improved utilization of member services, and alleviation of labor shortages.

*As of May 2026

Cumulative touches exceed 1 million

"LINE Touch" is a new service for LINE Official Accounts utilizing NFC (Near Field Communication) technology, which started in November 2025. By simply tapping a smartphone, it smoothly launches "LINE Official Accounts" and "LINE Mini Apps," enabling seamless use of various services such as friend additions, coupon acquisition, membership card display, and mobile orders.

Reference press release: https://www.lycorp.co.jp/ja/news/release/019863/

In six months since its launch, the cumulative number of touches has exceeded 1 million. Its adoption is progressing in a wide range of industries including food & beverage, retail, and entertainment. The simple action of "just tapping," which requires fewer user operations compared to scanning QR codes, is leading to actual usage.

For store and event operators, a key feature is that it can be introduced simply by attaching or placing NFC tags. Furthermore, it contributes to improved security by preventing fraudulent use through QR code photography and dissemination.

About 60% of guidance to "LINE Mini App", encouraging post-visit usage

LINE Touch creates concrete user actions by seamlessly guiding users from offline touchpoints at stores and events to various services on "LINE."

The breakdown shows that "LINE Mini App" accounts for approximately 60%, "Shop Card" for approximately 30%, followed by "Profile" and "Coupon List." Many functions directly linked to post-visit usage, such as mobile orders, membership cards, point rewards, and friend additions, are being utilized*.

*As of November 2025 - May 2026

Details of each function:

LINE Mini App: Allows immediate display of LINE Mini App screens for table orders, membership cards, waiting lists, and campaign usage, which is effective for improving service utilization rates.

Shop Card: Enables point rewards with LINE Official Account's Shop Card. As it can be completed with a single tap, it is expected to increase utilization rates, and fraud prevention features ensure secure point management.

Profile: Displays the LINE Official Account profile, allowing immediate guidance for friend additions.

Coupon List: Displays a list of coupons distributed on LINE Official Accounts. It is also effective in alleviating congestion at the checkout.

Adoption expanding primarily in industries with in-store customer contact, contributing to "operational reduction" and "service utilization improvement" at the front lines

Looking at the adoption status of "LINE Touch" by industry, nearly half of the usage is in the restaurant and food & beverage sectors. Its use is also expanding in businesses that originate from in-store visits, such as beauty salons and shopping/retail stores.

Especially in restaurants, where multiple actions occur during a visit (e.g., check-in, mobile order, membership card presentation), the ability to guide users to "LINE Mini App" and various functions by simply tapping is highly valued. Furthermore, in industries other than restaurants, its use is progressing with the aim of solving on-site challenges.

<Case Studies>

Alpen Co., Ltd.: Improving service utilization - "LINE Touch" is installed at the cash registers of approximately 400 stores nationwide, including Sports Depot, Alpen, and Golf5. Previously, the hassle of launching apps or scanning QR codes for membership card presentation and guidance to "LINE Official Accounts" at the checkout was a challenge. By enabling seamless display of membership cards and other services with "just a tap," customer convenience has improved, leading to increased service utilization.

Yoshimoto Kogyo Co., Ltd.: Promoting service usage - "LINE Touch" is installed in Yoshimoto Kogyo theaters, which attract many visitors. It is utilized as an entry point for event voting services, allowing users to simply tap their smartphones on terminals placed throughout the venue to participate.