LINE Gift Launches 'Mother's Day Special' Campaign, Proposing 'Fail-Proof Gift' Choices

LINE Gift, a service provided by LINE Yahoo Japan Corporation that allows users to send various presents to friends through "LINE," has launched its "Mother's Day Special" campaign.

The special feature includes content and product lineups that help users choose gifts that are less likely to disappoint, along with a 70% OFF coupon available for eligible products on Mother's Day itself, distribution of coupons usable at popular brands, and a campaign linked to Starbucks' 30th anniversary initiative.

### Discover "Fail-Proof Gifts" with the Mother's Day Special

While Mother's Day is a precious opportunity to express daily gratitude, it is also an event where many people worry, "I don't know what to give to make them happy."

To assist those striving to choose Mother's Day gifts, "LINE Gift" is holding a "Just Tap 'Like' Campaign" where popular products can be won by a total of 20,000 people simply by tapping the "Like (♡)" button on interesting products on their wish list.

Reference Press Release: Win popular products by simply tapping "Like (♡)" - "Just Tap 'Like' Campaign" in progress
https://lin.ee/7G3wgIOs

Furthermore, to support users in choosing fail-proof gifts, the special feature offers a product lineup selected based on reviews from actual recipients, such as the top ten Mother's Day gifts chosen by many last year, and gifts whose wrapping and packaging were well-received. Official products from famous brands are also widely available.

Mother's Day Special
URL: https://lin.ee/8enr5eQ
*Smartphone only / LINE app will launch

"LINE Gift" also stands out for its ease of receiving gifts, which is another reason it is chosen for Mother's Day presents.

In an actual survey conducted on 6,091 women aged 50 and above residing in Japan who had received gifts via LINE Gift from their children through LINE Gift's official LINE account, 95% responded "smooth" or "very smooth" to the question, "Were the LINE Gifts you received from your children easy to accept?"

#### Survey Outline

* Survey conducted by LINE Gift's official LINE account
* Target audience: Women aged 50 and above residing in Japan
* Period: March 19 (Thursday) to March 23 (Monday), 2026
* Valid responses: 6,091
* *Numbers in tables/graphs are rounded to the first or second decimal place.*

### Distribution of various coupons, including 20% OFF for popular brands

In conjunction with Mother's Day, LINE Gift will distribute various coupons, including a 10% OFF coupon available to everyone and a 20% OFF coupon usable at approximately 20 popular shops. This makes it easier to choose special brand gifts.

Additionally, a "Sorry for the Delay Coupon" is available for those who couldn't prepare in time.

* *Please check the terms and conditions for each coupon.*
* *The campaign may end early if the maximum number of coupon uses is reached, even during the campaign period.*
* *Content and specifications may change without prior notice.*

#### Early Bird Coupon 10% OFF

* Distribution period: April 16 (Thursday), 2026, 11:00 AM - May 6 (Wednesday), 10:59 AM
* Usage period: May 1 (Friday), 2026, 0:00 AM - May 6 (Wednesday), 11:59 PM
* How to obtain: Acquire through the Mother's Day Special feature
* *Can be used for gifts to friends or oneself.*
* *Applicable to products priced between 3,000 JPY and 100,000 JPY.*
* *Applicable to deliverable gifts where coupons can be used.*

#### Shop Coupon 20% OFF

* Distribution period: May 1 (Friday), 2026, 11:00 AM - May 12 (Tuesday), 10:59 AM
* Usage period: May 1 (Friday), 2026, 11:00 AM - May 12 (Tuesday), 11:59 PM
* How to obtain: Acquire on the shop pages and product pages of eligible shops
* Eligible shops: Approximately 20 popular shops including HACCI, L'Occitane, SABON, Patisserie Ginza Sembikiya.
* *Can be used for gifts to friends or oneself.*
* *Limited to one use per shop.*

#### Mother's Day Coupon 10% OFF

* Distribution period: April 16 (Thursday), 2026, 11:00 AM - May 10 (Sunday), 9:59 PM
* Usage period: May 7 (Thursday), 2026, 0:00 AM - May 10 (Sunday), 11:59 PM
* How to obtain: Acquire through the Mother's Day Special feature, etc.
* *Can be used for gifts to friends or oneself.*
* *Applicable to products priced between 2,000 JPY and 100,000 JPY.*

#### Mother's Day Same-Day 70% OFF Coupon

* Acquisition period: May 10 (Sunday), 2026, 0:00 AM - May 10 (Sunday), 11:59 PM
* Usage period: May 10 (Sunday), 2026, 0:00 AM - May 31 (Sunday), 11:59 PM
* How to obtain: Send a gift of 3,000 JPY or more to a friend or oneself once during the acquisition period (eligible users automatically receive it).