【LINE Yahoo!】Display Ad Platform Integration: Launch of New "LINE Yahoo! Ads Display"

LINE Yahoo! Corporation (hereinafter, LINE Yahoo!) has integrated its previously individually offered "LINE Ads" and "Yahoo! Ads Display" to launch a new advertising platform, "LINE Yahoo! Ads Display." This integration is part of the foundational consolidation initiatives that LINE Yahoo! has been promoting under its new product concept, "Connect One," aiming to achieve higher precision ad delivery by leveraging the extensive media and data of LINE and Yahoo! JAPAN across their platforms. Furthermore, "Yahoo! Ads Search Ads" will be renamed to "LINE Yahoo! Ads Search Ads." ## Background of Integration — Evolution of an "Opportune" Advertising Platform, Achieving Both Improved Targeting Precision Through Data Integration and Japan's Largest Reach Since its business integration in 2023, LINE Yahoo! has been progressively advancing foundational consolidations under the "Connect One" vision, leveraging the strengths of both companies. This display advertising platform integration is part of that effort. By integrating the ad delivery technologies and data that have been individually optimized for LINE Ads and Yahoo! Ads, the company aims to realize an advertising platform that achieves both improved targeting precision (optimization model enhancement) by delivering ads tailored to individual interests and Japan's largest reach. ### Connect One is LINE Yahoo!'s new product concept that connects various business solutions to LINE Official Accounts, realizing comprehensive business support for companies and stores. Through LINE Official Accounts, companies and stores can utilize a wide range of business solutions, including messages and chats, as well as advertising, commerce, reservations, sales promotions, store DX, and customer analysis, for over 100 million LINE Yahoo! users. https://www.lycbiz.com/jp/brand/connect-one/ ## New "LINE Yahoo! Ads Display" This platform will achieve even greater performance and stable ad operations through the following strengths: - 1. Integration of two massive advertising platforms, enabling unified ad delivery with Japan's largest reach.