Golf: From a 'Destination' to an 'Emerging Experience'

In recent years, the rise in young golfers and the expansion of the simulation golf market have increased the demand for more casual, game-like golf experiences. LUXPLAY GOLF is gaining attention with its mobile simulator service, 'LuxPlay.' Adopting a reverse approach to the traditional 'go to the store' experience, LuxPlay brings high-performance simulators directly to event venues, commercial facilities, corporate events, and local festivals, turning any location into a realistic golf space. Golf has historically faced hurdles such as high entry barriers, the need for time to visit ranges, and difficulty for younger generations to get involved. LuxPlay aims to overturn these stereotypes by focusing on playing while having fun, competing in an event-like atmosphere, and creating shared experiences. Designed for all ages and skill levels, it is expected to be a new approach to expanding the golf population. With the surging demand for experiential content in corporate events and exhibitions, LuxPlay can be deployed in various settings, creating spaces where people gather, compete, and get excited. It is also positioned as an 'Instagrammable' sports experience for the social media era. Rental fees start at 78,000 JPY for 5 hours. CEO Daichi Kojima states, 'We want to change the image of golf as rigid or difficult and deliver a new experience that can be enjoyed like a game.'