FRED Launches New Campaign Featuring BTS's JIN and 'Force 10'

The campaign features JIN wearing the Maison's iconic 'Force 10' collection, which he frequently wears in his daily life.

With his bold spirit and sophisticated presence, JIN vividly expresses the power and elegance of 'Force 10' in harmony with music.

Through JIN on stage, the campaign portrays FRED's forward-thinking and free spirit, as well as the world of its brand message, 'Go Beyond,' highlighting the bold and modern charm of the 'Force 10' collection.

The new campaign tells a story of harmony between JIN and 'Force 10' with three messages:

'Embrace audacity, note by note.' 'Two radiant icons, one audacious spirit.' 'Audacity unveiled on stage.'

Since 1936, Maison FRED has been illuminating irreplaceable scenes. This year, it marks its 90th anniversary. For 90 years, it has created innovations with novel brilliance, consistently offering jewelry that embodies a bright and free spirit since its inception.

To this day, this unique approach is faithfully carried on, and under the title of 'Sunshine Jeweler,' it continues to evolve into unparalleled brilliance. Through the brilliance of 'Force 10' worn by JIN, FRED will continue to celebrate the boldness and elegance of people living in the modern world.