On May 23, 2026, Kate Moss carried the Amazona 180 in Mayfair, London. The 'Amazona 180', designed by Jack McCollough and Lazaro Hernandez for their debut SS2026 collection at LOEWE, is a modern reinterpretation of the Amazona, one of the brand's longest-standing bags. When the Amazona debuted in 1975, Spain was in the midst of social and cultural change. Its name suggests a new beginning and heritage, commemorating LOEWE's 180th anniversary in 2026.
FACT BOX
- Source: PR TIMES
- Category: press_release
- Organizations: LOEWE