LOEWE Announces Fall/Winter 2026 Pre-Collection Campaign

LOEWE announced its Fall/Winter 2026 pre-collection campaign today. Shot by Talia Chetrit on the volcanic island of Tenerife, the campaign deepens the visual language defined by Creative Directors Jack McCollough and Lazaro Hernandez, characterized by vitality and sensuality.

The campaign utilizes Chetrit's signature mix of perspectives—bird's-eye views, low angles, close-ups, and long shots. Against the backdrop of Tenerife’s rugged rocks, lush slopes, and Atlantic waves, the collection's vibrant colors resonate with the island’s dramatic landscape. The sharp lines of seaside architecture and the geometric composition of stacked sunbeds are also striking. In the still-life photography, the fluid visual vocabulary introduced in the duo's debut campaign is further explored, capturing vibrant ice, dripping honey, ripe bananas, and spilled passion fruit seeds.

Cast members, including Eva Victor, Levon Hawke, Seydou Sarr, and brand ambassador Isla Johnston, exude natural confidence. Posed by the sea, on stairs, or on sunbeds, they showcase the collection's striking textures and colors. The layered apparel, with undone buttons and loosened buckles, drapes naturally over the skin. Signature leathers appear in trousers, coats, and buttery-soft cropped shorts. Sportswear, reinterpreted through LOEWE's experimental perspective, includes anoraks, Grip sneakers, and wraparound Speed Shield sunglasses. Stripes add rhythm to shirts, shorts, and Origami shoes, while the collars of knit outerwear combine architectural precision with tactile depth.

In both main visuals and still-life photos, bags are portrayed as design objects of unwavering appeal. The flexible single-handle Amazona 180 is now available in an XL size for men and a new medium size for women. The layered Flamenco clutch, the new Scarf bag, and the elegant Cala bag mini all crystallize precise construction, material quality, and leather excellence.

"In this campaign, we further explore our take on craft at LOEWE—as both a rigorous and joyful act. We were drawn to the primal energy of Tenerife. Powerful, dramatic, and ancient volcanic terrain sharpens the senses and instincts—it deeply resonates with our thinking on making and wearing clothes," stated Jack and Lazaro.

The Fall/Winter 2026 pre-collection will be available in stores and online starting Thursday, May 28. For details, visit loewe.com.